Business promotional products are a great way to promote your brand image. Brand image is more than just the services or products a firm provides to the public. Brand image is a mental image that determines how the public will perceive your brand. This includes what your company stands for, what services and products it provides, the “personality” of the company and the emotions your company produces in a consumer’s mind.
A Test on Brand Image
A study in the US involved 538 college students who filled out both a pre-test and post-test survey. Half of the participants received a business promotional product that reflected the image of a company. The other half didn’t receive a product. The post-test survey, which was conducted 30 days after the pre-test survey, tested the students’ image or perception of the company.
The company used in the test was a well-known restaurant a short distance away from the school’s campus.
The Results
Those who received the products made 20% more positive comments about the restaurant. They were 15% more likely to recommend the business to their friends. While these numbers aren’t large and gaudy, they certainly reflect a positive outcome concerning brand image.
The best part: by giving promotional products to less than 300 students, the restaurant estimated a 10-15% increase in sales to the student demographic. They also had a 5-10% increase in new customers from the student demographic. Due to the results, they built a second location on the campus.
The promotional products, which were inexpensive, produced a more positive perception of the business, a better overall image, a greater likelihood of becoming a customer and a greater likelihood of recommending the restaurant to their friends. Ultimately, it resulted in an expansion of the business. All because of inexpensive business promotional products.
A Message to Businessmen
Would you like to increase your business? Would you like your business to have a better image and standing in your community? If you do, you owe it to yourself and your business to call us today: (08) 92444 111.