Is Cheap Screen Printing too “Cheap” for Its Own Good?

We know that people like to save money, but one of the things you don’t want to try to save money on is “cheap screen printing.” We can provide screen printing if you like, but the industry has been revolutionised by a new process: sublimation. We have been in business for 36 years. For most of that time, screen printing and embroidering were the only options for customising apparel. We love screen printing and we provided some of the best screen printing in the Perth area. From time to time, … [Read more...]

Creative Uses for Teardrop Flags

Teardrop flags are one of the most versatile ways to advertise your business. Also called teardrop banners, teardrop flags are a great way to promote a business of any size. We have supplied such flags to many Perth businesses over the years with great results. What are Teardrop Flags? Teardrop flags are shaped like an inverted teardrop coming out of the ground. They can be attached to a standard 4-leg cross base, a heavy cross base, a car tyre base, a wall base or a floor base. … [Read more...]

Happy Birthday Banner: the Finishing Touch on a Great Birthday Celebration

If you want to make someone’s birthday celebration memorable, one of the best ways to do it is with a Happy Birthday banner. A Happy Birthday banner is appropriate for both individuals and companies celebrating birthdays. For years, medium to large corporations have celebrated milestone anniversaries such as 10, 20, 25 and up with a large corporate party adorned by a Happy Birthday banner. Most decorations for a party are disposable. They usually aren’t personalised, either. Instead, they … [Read more...]

Help Your Prospects “Get the Picture” with Custom Photo Mugs

At ImagePak Marketing, we carry a full line of promotional products for Perth area business. One of our favourites is the customised photo mug. These are also known as “Full Colour Coffee Mugs.” A custom photo mug is a lot less expensive to produce now, thanks to modern technology. Computer aided design and a process called “sublimation” makes it a lot easier for us to customise your photo mug any way you like it. Why a Custom Photo Mug? Custom photo mugs are great for a number of … [Read more...]

On the Go with Travel Mugs

Travel mugs are becoming increasingly popular in the Perth area. We are all so busy and spend so much time in our cars that almost everyone has a drink in their cup-holder on the way to and from work. At ImagePak Marketing, we have a full product line of various mugs and travel mugs. It has been our experience that everyone can find one that is just right for their company. Why Travel Mugs? The idea between promotional products and gifts is the same as it has always been: increase … [Read more...]

Three Great Strategies for Promotional Gifts

We have been providing promotional gifts to the Perth area since 1979. Promotional gifts are one of the most cost-efficient and reliable ways to promote brand recognition and increase revenue. How Promotional Gifts Work Promotional gifts are personalised products that you give away to promote your company’s brand. They can be as inexpensive as a stubby holder or as expensive as high-end executive products. They are given away to keep your brand in your intended buyer or influencer’s mind … [Read more...]

How to Profit from Promotional T-Shirts

Promotional t-shirts are one of our favourite and most underrated apparel items. We have provided them to the Perth area since 1979. When they are done right, they are one of the best promotional items available. But there’s more to it than just slapping your name on a cheap t-shirt. At ImagePak Marketing, we recommend two models for profiting from promotional t-shirts. The first is the traditional indirect method of using them to promote brand awareness. The second is to “up the ante” by … [Read more...]

Business Promotional Products and Brand Image

Business promotional products are a great way to promote your brand image. Brand image is more than just the services or products a firm provides to the public. Brand image is a mental image that determines how the public will perceive your brand. This includes what your company stands for, what services and products it provides, the “personality” of the company and the emotions your company produces in a consumer’s mind. A Test on Brand Image A study in the US involved 538 college … [Read more...]

Start the Festivities Right with Party Wristbands

While silicone wristbands are most often used for charity and fundraising, they are also used for parties. When used for parties, they are usually called “party wristbands.” Why Use Party Wristbands? Party wristbands make great souvenirs. They are great for a party as small as a birthday, bar mitzvah or bat mitzvah to a full-blown corporate event. We have even seen them included in wedding favours as souvenirs. For any party involving children or teenagers, party wristbands make … [Read more...]

Silicone Wristbands: Still Helping Perth Charities

Since their first large-scale success in 2004, silicone wristbands have been synonymous with charity fundraising. Not only in Perth, but across the world, silicone wristbands are the most popular way to raise awareness for charities. This is no accident. They are so popular because they work so well. How Silicone Wristbands Raise Awareness Wristbands are popular for a number of reasons. One of the first is that they are very visible. Silicone wristbands come in colours that stand out … [Read more...]