Silicone wristbands’ transition from curiosity to fad to publicity-grabbing mainstay in Australia.

Silicone wristbands have been around for years, but not really used a lot. The first cause or person to really scratch the potential of the silicone wristband to command attention was Lance Armstrong with his Livestrong campaign against cancer. Though Armstrong would ultimately be disgraced in his profession, his work in cancer awareness is still valid and the Livestrong wristband is still one of the most popular in the world.

As a result, others have picked up on wristbands to a point where it seems like everybody has one. While there are still a lot of empty wrists around, the silicone wristband has become fully acceptable to wear in public, at work and at school. While they won’t be mistaken for fashionable jewellery any time soon, they are becoming more popular by the day.

Attention-Getting Mainstay?

There are two endearing qualities that silicone wristbands possess: they are inexpensive to produce and they grab attention. Bright colours on the wrist almost guarantee that your message will be seen.

While causes and slogans are the most common uses for wristbands at the moment, savvy firms who want publicity are beginning to create their own slogans and order wristbands.

Here is how the process works. First, create a slogan that will grab attention and is related to your cause or your product. A product whose creator has a strong mission statement is a great “candidate” for being immortalised on a silicone wristband. The next step is to choose a bright colour that will attract attention. Then, simply have the wristbands made, order a bunch and either sell them or give them away. For now, they are still a great way to gain publicity for your cause or your product.

ImagePak Marketing

If you are interested in silicone wristbands, call us today. We can have your wristbands ready in three weeks. (08) 92444 111.