With the weather heating up, we are getting ready for a lot of orders for stubby holders from our Perth area clients. We have posted often about the love affair between Australians and stubby holders. It seems like we can’t get enough of them and Perth is no exception.
So, why are stubby holders so popular? It all starts with how useful they are. In a climate like that of Perth, summer can be brutal. Anything that can help us keep our cold beverages cold is going to be met with great enthusiasm.
While stubby holders have been popular for a long time, they haven’t really gained popularity as a promotional item until the last twenty years or so. For years, they were something that you would see in a bar or a pub. Nobody seemed to have thought of the promotional aspects of having a company’s name, logo or message printed on stubby holders. Fewer yet thought about simply giving them away and letting them provide some of the most effective advertising money can buy.
The Promotional Giveaway Item Model
We have talked about the standard promotional giveaway item model here often. A useful item is given away. Every time it is used, it provides an advertising impression for the firm that gave it away. The person using it sees your name and they are grateful for the gift. If anyone else sees them use the gift, it is a form of “word of mouth advertising” and provides another impression.
For as long as they keep using the item, it keeps providing high quality advertising impressions. This is an extremely efficient model because of the number and quality of advertising impressions it produces. If the item is as inexpensive as a stubby holder, the return on investment (ROI) goes through the roof.
Benefits of Stubby Holders as Promotional Giveaways
Not common in stores: Most people don’t buy stubby holders in stores. They are so popular as giveaway items that most stores don’t bother carrying them. They are so inexpensive that they really aren’t a high profit item. This means that most people are really happy when someone gives them a stubby holder.
Inexpensive: Stubby holders don’t cost a lot to buy or to customise. They are an inexpensive item to give away, but they produce a very high ROI. Even a cash-strapped business can afford to give away a few hundred stubby holders.
Durable: Stubby holders last a long time. They don’t tend to fall apart and the printing stays on them very well. They usually don’t get manhandled because of the “precious cargo” they are holding inside. The longer they last, the more exposure and advertising impressions they provide for your brand.
Great Customisation Options: Stubby holders are easy to customise. They have a lot of room to carry your name, logo and any message you like. They come in many different colours and designs. We can now provide a full colour option and can even print photographs on your stubby holders. The sky’s the limit when it comes to the different ways we can customise your stubby holders.
People Love Them: Nobody turns down a stubby holder, especially in the summer. Nearly everyone uses them. Everyone appreciates it when you give them a stubby holder. Even though they are inexpensive, the person you give them to perceives value because they receive value.
Call ImagePak Marketing
(08) 92444 111.