How Much Does the Average Australian SME Spend on Promotional Products?

We have been providing promotional products to the Perth area for more than thirty years. We have a lot of great regular customers who we consider to be our friends. They know how well promotional products work and many use them as their main form of advertising. But even we were surprised to see the results of a recent survey of the Australian marketing community. During the latter part of 2014, the Australasian Promotional Products Association (APPA) commissioned Sweeney Research to survey … [Read more...]