The stubby holder is a common household item that is used by many all over the country to keep their drinks cold and provide a bit of style while enjoying beverages with friends and family. It is such a simple accessory, but one that is dear to many people. However, what many do not know is the fascinating history behind the stubby holder and how it got to be the fan favourite we know today.

Humble Beginnings

The first semblance of the stubby holder emerged in the early 1980’s in the United States. This early model was made from polystyrene foam and was preformed to fit the bottles of the time. However, it had a major flaw in that it was not very effective at keeping drinks cold, particularly beer.

Around 1984, the American Koozie company developed a model that was made from neoprene. This design was much more effective at keeping drinks cold, thus its popularity took off. Shane Walsh invented a new model some years later, bringing this handy item to Australia, to accommodate the smaller bottle size in our country. Thus the modern stubby holder was created.

In the Present

The stubby holders that some of us have today are similar to the model made by Walsh. The materials are the same, however now they come in a great variety of shapes, sizes and colours that are different from the original solid black design.

Many companies now use stubby holders as a means to promote themselves. By giving these items to potential customers, they can more easily stay fresh in their minds every time that they take a sip from their drinks.

Why “Stubby?”

In the US, stubby holders are cold coolie cups or koozies, so many people are wondering how Australians came up with the name “stubby.” Well, as the term implies, it describes a “fatter and shorter” 375 mL beer bottle that this sleeve usually insulates.

Marketing Potential

Stubby holders are an item sometimes taken for granted, yet they keep our drinks cool in a stylish way. Originally made in the 1980’s, the design of these items has since been refined and remodelled to fit the common drink sizes in Australia. Many modern companies now print their own images on the sides of them and use them as promotional products for their clients based in Perth or anywhere else in the country.

To learn more about ordering your personalised stubby holders, please call (08) 92444 111.