We all know the idea behind promotional products; they are the most cost-effective advertising in Perth. You give them away and people use them. Every time the person uses the product, they think about your business. That is called an advertising impression. Every time someone sees the person use the product, that is another advertising impression.
One of the most underrated promotional products in Perth is the hat. Hats are always worn at slightly above eye level. That means whatever logo or message is embroidered on the hat is highly visible. In a climate like ours, people like to wear hats to keep their heads cool and keep the sun out of their eyes.
Hats are great promotional gifts. A quick walk down any Perth street on a hot day will tell you that people wear hats when they are given to them. The front of a hat is big enough for any company name or logo. Because they are close to the eye, they are very easy to see and read.
If you have a business like a seaside restaurant or pub, you can also turn hats with your logo into a profit centre. Hats are great souvenirs for tourists. If you can come up with a nice design, your hats will fly off the shelves. Golf courses also love our hats because they can usually sell them at a decent markup.
Think about what happens when you sell a hat with the name of your business on it. People are paying you for the privilege of advertising your business. Better yet, the advertising impressions are high-quality impressions. When someone likes a business enough to wear their clothing, it is the visual equivalent of word of mouth advertising.
Call ImagePak Marketing Today
Call us today to learn more about a custom hat made just for you. We have a wide assortment of styles and colours to help you find the one that is perfect for your business. Call (08) 92444 111 today.