Digital marketing has taken the business world by storm. Everyone seems to have a Smartphone or tablet that they use to research products and services. In fact, most business owners are realising that without some form of digital marketing their business is a step behind the competition. From online only deals to personalised URL’s in promotional gifts, Perth consumers are being bombarded with all forms of digital marketing.

If you haven’t started thinking about how to integrate digital marketing into your current marketing campaign, you are missing out on a large sector of potential clients. One way to jump on the digital bandwagon is to implement QR codes onto your promotional items.

What Are QR Codes?

QR stands for quick response and these codes are those pixelated squares commonly found in magazines or on products in stores. Consumers use a smartphone or other smart device, the device’s camera and a QR code reader app to snap a picture of the QR code and then read the information provided. Sometimes the codes simply give more information about a product. Other times the code instructs users to visit a website which they can do directly from their phone or tablet. Companies are even allowing users to enter contests and sweepstakes by simply snapping a pic of a QR code to be instantly entered to win.

How Can You Implement these Codes on Promotional Items?

In order to correctly use a QR code, it must be printed on a flat surface. Pens, squishy balls or anything that’s rounded will not work well. Imagepak Marketing has plenty of flat marketing items that will work with QR code printing. Businesses can opt for bags, key chains, magnets or even brochures to print QR codes. With our T-shirt printing in Perth, we can even custom create promotional shirts with a QR code.

What Information Should the QR Code Contain?

This question seems to stump many business owners. The best part about using QR codes is that you can get lots of information into that little square. You can use a code that automatically calls your business line when the person snaps it. A code can connect a client directly to your social media networking sites like Facebook or Twitter. Businesses that sell products can provide coupon codes or discounts using QR codes.

Once you figure out the best way to use QR codes for your business, it’s time to start implementing them into most of your promotional items. Perth clients will utilise digital marketing strategies put in front of them, so it’s important that you don’t miss out by not going digital.