Whether it’s corporate clothing to wear on the job or promotional apparel to sell or give away, your Perth business will benefit. Everybody wins with custom made apparel. Businesses get to control their image and increase brand exposure. Employees don’t have to worry about what to wear at work. Those who are given branded apparel have something fun to wear. Those who buy a shirt from a pub are proud to wear it.
The Corporate Work Uniform
Corporate work uniforms provide a host of benefits for the company that purchases them. First of all, it encourages unity. When everyone is dressed in the same uniform, it tends to be “the great equaliser.” Everyone feels like they are part of a team and that they are all in it together. It also creates less stress for employees trying to figure out what to wear to work. Nobody ever has to feel out of place because they are all wearing what the company wants them to wear.
Corporate clothing also promotes and provides a professional appearance. A professional appearance tends to promote professional habits. People who are wearing a uniform always remember that they are representing the company whose name is on that uniform. They are much less likely to engage in improper conduct when wearing a company uniform.
Customers benefit from employees wearing uniforms because they know who to ask when they need assistance. Whenever they have questions, all they have to do is look for someone in a uniform. It also keeps them from asking someone who isn’t an employee for help.
Many firms sponsor company teams in recreational sports or sponsor corporate teams in charity events such as marathons and triathlons. Sport uniforms are great for a company’s image, especially if that company wants to be branded as healthy or active.
Often, participants wear their uniforms to and from events or to practise. This turns participants into walking billboards for your company. Company teams made up of employees usually feel a greater sense of belonging and camaraderie. No matter what the results of competition are, everybody wins when you provide sport uniforms.
Promotional Giveaway Apparel
When you give away custom apparel with your company name, logo and/or message, you are using the classic promotional giveaway model. People wear clothing with your name on it in public, providing advertising impressions every time someone looks at them.
There are plenty of strategies for promotional apparel. Jackets or polo shirts can be given away to employees as rewards for high performance. They can also be given away for passing a milestone such as 90 days of employment or one year of employment. Employees who are proud of their employer tend to wear branded apparel out a lot and carry themselves with that pride while wearing it. Once again, everybody wins here.
You can also give promotional apparel away at trade shows. Think of a winery giving away a branded polo shirt to restaurant managers or bartenders at a trade show. Often, sales reps give away shirts to “good’ customers in retail or food and beverage outlets.
If custom apparel is attractive, people will wear it and it will make your business look good.
Apparel for Sale
A lot of bars, pubs and restaurants like to have branded apparel. Bands have had a lot of success with it, too. Not only does this promote your business, but it can become an added revenue stream. T-shirts work better for some places, while polos work better for others.
What are You Waiting For
If you have read this far, it’s time to call ImagePak Marketing. Let’s get started on some custom apparel for your business. We have a full line of corporate clothing, t-shirts, polos and sport uniforms and can deliver them to you from our Perth location. We offer sublimation, screen printing and embroidery as our two preferred methods of personalising your apparel.
We will be happy to help you design the perfect custom apparel for your business. Call us today to learn more: (08) 92444 111.