Why promotional stubby holders are winning the day when it comes to advertising in Perth and across Australia.
At ImagePak Marketing, we have been supplying promotional items for business around Perth and in outlying areas for years. We have been very successful at providing advertising specialties and promotional giveaway items. This is no accident and it isn’t luck. The reason we have been successful is because our customers have been successful. Printed promotional items are extremely effective because they provide a silent equivalent of “word of mouth advertising.”
The concept is simple. You give away a useful item with your company name and logo on it. The person you give the item to wears it or uses it during their daily routine or for recreation. Either way, every time someone uses a promotional item with your name and logo on it, they see the name and logo and are reminded of your business. In addition, everyone who sees them use the item also sees your name and logo.
These are called “advertising impressions.” Promotional items give more advertising impressions for the money than any other form of advertising, but there is a little known fact that makes it even better: some advertising impressions are better than others.
When you hear an advertisement on the radio, watch it on TV or see it on a billboard, your “filter” is on. You know it is advertising and tend to tune it out. You don’t tend to trust it because you know someone is trying to sell you something.
With promotional items such as stubby holders, the entire dynamic is different. Instead of sending the message that you are trying to take their money, you have given them a useful item free. You have done the opposite of what the people on TV, radio, billboards and in newspapers are doing. When they look at your brand name, they feel gratitude.
Nothing beats gratitude in advertising. Call (08) 92444 111 to learn more.