For different companies and small businesses, marketing is key and promotional products can be a great way for businesses in Perth and beyond to reach their audience in a profound way. While advertising is the main way to raise brand awareness, many companies are now using promotional products in addition to or instead of actual ads. The paradigm shift towards the usage of promotional items is affecting many companies throughout the Perth area and further.
Promotional Products: The Way to Go
Why do so many companies use promotional items in Perth more and more? There are a number of advantages of utilising these kinds of items rather than sticking with traditional advertisements such as newspaper and magazine ads.
To begin with, promotional products are more creative and hands-on than advertising in other media. While a person may see or read an advertisement placed somewhere, a promotional item can be taken home and used for practical purposes. A pen, for example, can be used at home, in the office or in school, so your prospect can glance at your brand whenever they write something.
Make a Good Impression
With promotional items, you can also afford to be more innovative since you can customise your giveaways in a way that can create more impact to your clientele. Pens and keychains may be inexpensive but they may not spark much interest to the recipients. Why not go for cooler items such as bags, flash drives or lanyards? However, you should also make sure that the products you give out can be easily associated with your company or else, your purpose of raising brand awareness will be defeated.
Another reason why you should include promotional gifts in your marketing tools is that you can maximise your exposure. Take note that these items are handy, so your prospective clients can take them wherever and whenever. Here is an even clearer scenario: if your prospects take some stubby holders that you gave out during an exposition or trade show to their Perth home, then they will be reminded of your company every time they take a drink because your name and logo are visible. Plus, the people around them will get to know your company as well once they see your stubby holders being used at a party, social gathering or even during ordinary days at home.
Items such as hats and silicone wristbands that are worn and brought to many places also enhance exposure because many people will see them, including your brand and logo, while the wearer is out and about. With this strategy, you will be able to reach your target audience directly rather than relying on the slim chance of a TV ad being flashed on screen. Also, the message you want to convey will always be read for as long as the items last.
New Trends to Look Out for
When you think about which items to use for your company, it’s essential to stay updated when it comes to the currently trending promotional products. In other words, you should know what’s “hot” to be able to get the attention of your clients.
A popular trend nowadays is the use of technology-based products, such as flash drives and mouse pads, since most people are now digitally inclined. With the rise in technology in marketing and most other avenues of business, promotional materials that play off of this are becoming more and more viable.
Eco-friendly products are also on the rise because many companies care about and want to help the environment. Therefore, if they give out freebies that can help Mother Earth, they both help the planet and show to their customers that they care.
Who Should You Turn to?
With the trend going towards promotional products being not only practical, but digital and environment-friendly as well, the logical step would be to find a good company that can supply such items. A truly reliable supplier will work with you to make sure that you find the right kind of materials for your specific brand and one that is composed of a proficient team who aims to make things easier for you, so that you can spend your precious time in marketing your business.
Fortunately, ImagePak does all these and even more.
ImagePak’s Place in the Trend
Promotional products are the way to go in terms of winning customers and spreading the message of your company through Perth and beyond. These types of items are great for marketing and new ideas for them are being formed every day. To find out more about ImagePak’s place in this trend and how we can help you, give us a call at (08) 92444 111.