Coffee prices at your favourite local restaurant or coffee shop are about to rise again. The projected rise is from ten cents to sixty cents a cup. While prices on bags of coffee in the stores are going to also rise, it won’t be nearly as much as restaurant and coffee shop prices will rise.
Why are Javacups so important now? Because the rise in prices is going to result in more people making their coffee at home or in the office instead of paying the prices they will soon have to pay at restaurants and coffee shops. It may not be a lot at first, but once a few people in an office start bringing coffee from home or making it at work, others will follow suit.
Coffee Prices: Why They are Rising
Much of South America, specifically Brazil, is currently suffering from a drought. This has caused the price of Arabica coffee beans to rise 76% since the beginning of the year. Brazil had almost no rain in January or February of 2014, causing wholesale bulk coffee beans to rise to $2.20 USD per pound. Remember that this is before import-export duties, shipping costs and “middleman” markups.
The dry spell in Brazil has reduced the projected coffee crop and coffee is now projected for “shortage” status for the first time in five years. According to Australian coffee importer Phillip Di Bella, his business won’t be affected as badly due to direct ship agreements with individual farms, but he still expects those who buy coffee from his distributorship to raise prices at least ten cents per cup.
Unfortunately, Mr Di Bella is the exception to the rule. Most Australian restaurants and coffee shops get their coffee through “normal” distribution channels. Mr Di Bella thinks that those outlets will have to either pass the rise on to their customers or serve lesser quality coffee for the same price.
We think the price rise estimates are very low. The cost of coffee could nearly double within two months. We think it is foolish to ask someone who charges $4 for a cuppa to only raise their prices 15% when the cost of coffee goes up 100%.
Coffee drinkers love their coffee, but many aren’t going to want to pay high prices for restaurant or coffee shop coffee. Soon, the popular name brands on coffee cups will be replaced by home and office coffee cups. This presents a golden opportunity for anyone wanting to advertise their business to do it by supplying offices with Javacups bearing their company name, logo or both.
Javacups hold 356 ml of coffee. They come in black or white, but the lids and heat bands come in many different colours. The heat bands are branded with your company name and logo, providing 230 mm x 20 mm of space for your name, logo, or even a slogan. The heat bands and lid are made of silicone. Both the cups and lids are BPA-free, dishwasher safe and microwave safe.
How the Promotional Process Works
In numerous studies, promotional items have been proven to work better for brand name recognition than any other form of advertising. They work because they are a silent form of “word of mouth” advertising. When you give away a promotional product, especially one that is useful, it brings a number of factors into play.
The first factor is the law of reciprocity. Even for a little gift such as a Javacup, people feel indebted to you: maybe not consciously, but the feeling of indebtedness is definitely there. Consequently, every time they use their Javacup for a nice, warm cup of coffee, a message of gratitude in connection with their company imprints itself upon their subconscious.
While this is called an “advertising impression,” some advertising impressions are better than others. An advertising impression that is piggy-backed onto a positive emotion such as gratitude is the most effective form of advertising known to man at this point. Also, in many situations, others see the Javacup and notice the brand name on it.
One Javacup can provide countless advertising impressions per day. The best part: you only have to pay for them once. Pay once and get advertising impressions for as long as the Javacup is usable.
What Are You Waiting For?
If you would like more information, or you are ready to start using the world’s most effective form of advertising, call us today: (08) 92444 111. Our minimum order is only 100 Javacups and they are extremely affordable. Somebody is going to turn the impending coffee shortage into an advertising opportunity. Will it be you?