How a custom basketball uniform can be used to send a powerful message to your customer base.

Often, businesses that sponsor sports teams miss out on a great opportunity to advance their brands because they don’t think about the team colours or how to present them on a uniform.

The colours themselves are very important. Here are what some popular colours portray on a subconscious level.

Blue

Lighter or “cooler” shades of blue are great for the financial industry. They portray trustworthiness, security and fiscal responsibility. People associate blue with the sky and with large bodies of water. Does your business need to inspire trust? Blue may be your colour.

Red

Red can make you breathe more rapidly and increase your heartbeat. Red is energetic, provocative, aggressive and attention-grabbing. Companies that depend on impulse buys, such as fast food restaurants, usually have red in large doses on their buildings, signs and logos. Red inspires action. The negative is that it can also represent danger.

Green

Green can represent a lot of things to a lot of people depending on the shade. Green represents wealth, health, serenity and freshness. It also represents closeness to nature, as evidenced by the substitute of the word “green” for “environmentally friendly.”

Yellow

Because it is associated with the sun, yellow is a colour that denotes and inspires optimism, light, warmth and positivity. That is why so many businesses such as McDonald’s balance the danger of red with the optimism of yellow.

Purple

Purple can inspire mystery, spirituality, sophistication and royalty, but must be used carefully with full attention to shading. It is favoured by artistic and creative types. It would be great for a toy store or art studio, but not a great colour for the financial industry.

Your Custom Uniforms

Do the research on colours. What do you want your colours to say about your Perth business? When you are ready for custom uniforms, call ImagePak Marketing: (08) 92444 111.