If you own or run a company, then you’re probably aware that one of the most important things that you can do to aid the success of your business is to create a good image in the eyes of the customers. If people can recognise, respect and trust a company, they will much more likely patronise it.
Developing a company’s image takes time, money and effort and is more than just presenting it aesthetically. A company’s image also rests on other things, such as values, price, quality and service.
The Value System
While a company’s physical image is indeed important, it’s not the only thing that matters in developing identity. The values that a company holds are also important. Is your company environmentally friendly? Is it child-friendly? Does it believe strongly in any particular philosophy or value? If you do have certain beliefs, then you should stand by them. It is also essential to convey these values to your customers to show them that your company is being run by principles.
Developing your company’s personality is also important. By portraying yourself in a certain way, your customers will be able to more easily recognise the company not based on how it looks, but how it acts as well. Is your company quirky or serious? How would you describe your products and services?
How the company treats customers is important as well. Taking pride in and striving for great customer service will mean a lot to the people whom you are serving and keep them coming back for more.
This also includes how the company treats its employees. If a company is known for treating its employees well, customers will see the mutual respect between you and your subordinates. This is not only good in terms of behaviour, but also puts your company in a good public light.
While developing a company’s logo and physical presentation is important, it is not the only thing that matters as far as company image goes. The values that a company believes in as well as how it treats both its customers and employees will mean a lot to people. A truly good marketing campaign accentuates these qualities to portray a company in the best way possible.
To learn more about marketing strategies and using promotional items in image creating, call our Perth office on (08) 92444 111.