Carrying bags are a commodity that we sometimes take for granted when in fact, they are very important to our everyday lives. They allow easier transport of your belongings, especially when you’re on the go, and you can carry them around conveniently.

It may come as no surprise to some that the variety of carrying bags is vast and each kind comes with its own set of styles and uses. One common use is for business promotion, wherein you can add your brand name and logo to the bags and give them out to your clients and prospects. This advertising strategy will surely send your message to many as long as you use the right kind of carrying bags that will suit your needs and can draw the attention your target audience.

Reaching More People—Far and Wide

To cater to the travelling population, backpacks are great to use as promotional products because they can spread the word over a wide area—they can serve as travelling billboards this way. So, when your recipient goes on a trip—camping, backpacking, hiking or international travel—he or she will carry your company’s name, reaching different areas and long distances. That is effective and effortless marketing since the bag will do the talking.

Branded backpacks are great therefore in reaching a wider audience, especially if your target clientele reaches over a wide distance. Some companies in multiple regions for example could easily take advantage of this.

The Everyday Choice

Of course, if you want to maximise your exposure, then it is essential to choose items that can be used everyday. When it comes to daily carry-ons, carrier and paper bags are among the most commonly used ones—thus, they have a higher marketing potential. Because they can be taken wherever and whenever, they can spread your company’s name to more people.

Another advantage of these bags is that they come in a variety of shapes, colours and materials, making them very versatile, particularly for printing. You can also customise your bags with colours that match the logo of your company and choose the size and other features.

“White Collar” Bags

If your business targets professionals, then conference bags are the best option. These types of bags, as their name implies, are most frequently used by business people for going to conferences or trade shows or other places where business is conducted.

Therefore, if you aim to promote your company’s name to this particular audience, branding conference bags is a good idea, so that they can share your message with anyone they meet in business meetings and other events.

Elegant Marketing

If you are going for a more aesthetically pleasing way to present your company’s image through branded bags, then cotton bags are the way to go. Commonly used in everyday activities such as shopping, these bags provide you with an opportunity to embroider the name and logo onto the bag, thus creating a more elegant appearance.

By using a bag that looks more beautiful, you can present your company’s image as such, which can only help gain the respect of potential customers. This is especially true if your company is related in some way to aesthetics, such as a craft or clothing company.

Going Green

One of the biggest trends right now is using environmentally friendly promotional products and the same can apply for carrying bags. These kinds of bags are usually made out of recycled materials—a bit pricier than their non-green equivalents, but the benefits are priceless.

“Green” bags send the message to customers that your company cares about protecting the environment because you are willing to spend a little extra to buy and brand bags that will save Mother Earth. Not only will you promote your company, but you are also advocating an environmental cause.

Get Your Game On

The last but not the least type of bag you can brand is meant for sporty individuals. Sports bags are useful for promotions because if an entire sports team uses your products, more people will be drawn. Plus, fans of the team will want to use the bag or, more importantly, patronise the company that their team supports.

Either way, large crowds of people will see your company’s name and logo on a sports bag because the crowds that attend the games will see the bag and think of your company.

It’s All in the Bag

Carrying bags make wonderful promotional products because they come in such a wide variety that virtually every company could make use of. Their ability to be taken and shown off to many people also makes them an attractive option for marketing and you can advertise to large and diverse amounts of people at once.

To learn more about customising and ordering your branded carrying bags, call our Perth team: (08) 92444 111.