How flags and other forms of outdoor advertising keep the “for sale” sign on 24/7.
We get it. If there’s one thing most Australians hate, it’s being bombarded with advertisements over and over, everywhere they turn. In this era of information overload and constant advertising bombardment, many Australians have turned their “sales defenses” on high and turned off their eyes, ears and minds to many traditional forms of advertising.
But there is one thing they can’t really turn off: outdoor advertising such as flags and banners.
Flags and Banners
Flags and banners have increasingly become both popular and effective advertising media. Why? They are unobtrusive; they aren’t yelling in your ear or making “come on” gestures to your eyes. All they do is sit there with your advertising message: quietly, passively and moving only with the breeze.
They are small enough to not be obnoxious but large enough to convey your message. They are extremely versatile, especially flags. Flags can be attached to your car as you drive around town or they can be fixed to a semi-permanent site by your workplace. Like banners, you can take them to special events and really use them anywhere you can get permission to set them.
Why They Work
Flags and banners work for a few big reasons. First and foremost, consumers don’t have their “advertising radar” or “salesman radar” up when they look at a banner. A banner can be produced in a manner that is attractive, funny or both, to convey your message passively but effectively.
In addition, flags and banners are the ultimate in versatile items. A flag can be stuck in the ground at the beach or near a sidewalk. It can be mounted on a building. It can be attached to a moving vehicle. Flags and banners are portable, versatile and likable. That combination makes them one of the most effective advertising media in Perth and across Australia.
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