Since 1979, we have proudly supplied promotional products to Perth area businesses. We are often asked “Do promotional products really work?” or “Why should I give away promotional gifts?” We wish we could say that every promotional campaign anybody ever ran in Perth was successful, but success is never guaranteed.
But there is one thing we can say proudly: a lot of our customers have made a lot of money by giving away promotional products.
So, what separates those who make money from those who don’t? Many of the same principles that make any business succeed. We assume that our regular customers are the ones who have succeeded the most because they are always ordering more promotional items. We would like to tell you how Perth area businesses who are successful use their promotional products.
Here are four steps for a successful advertising campaign using promotional products.
Make Sure Your Target Market Wants or Needs Your Promotional Gifts
The best promotional products, in Perth or anywhere else, are products that are going to be used. The best way to ensure this is to make sure you are giving away a product that people either want or need.
You may have a promotional poster that you think looks really great, for example. But how many people are going to put that poster on their wall? They are going to take it home, throw it in a corner and eventually throw it away.
So, what do people want or need? We recommend items that people use every day. In an office, this can be coffee mugs, pens or note pads. Flash drives are great giveaway items for the right target market. Match your promotional items up with your target market. If you can find something they use multiple times a day, you get multiple advertising impressions.
Look at anyone’s personal or work space as real estate. For example, if you provide an office worker with a coffee mug and that person drinks four cups of coffee in a day, how many times did that person pick up the mug and put it down? Every time they do, it’s an advertising impression.
Quality Control is a Must
Make sure that your promotional items are coming from someone who has built a great reputation, especially in a market like Perth. The reason is that you want to give away high quality items that make you look good. We know that every business has a budget and that it can be tempting to order the cheapest products you can find: we get it. But do you want your business to look cheap? You know the answer to that.
Bottom line: buy quality promotional products from a trusted source.
Design Your Promotional Products Right
Your promotional products are going to be little commercials for your business, 24/7/365. The better you design them, the more positive each advertising impression will be. You want every promotional item that ever goes out with your company name and/or logo on it to look great. You want it to convey your company’s message and make people want to do business with you.
Make sure your company name is prominent and presented well. If you have a company logo, make sure it is visible. If you have company colours, use them. If you have a message and the item is large enough, make sure it is visible, too. Make sure the visual theme of your product matches your company’s message and mission. Make sure it is appropriate and attractive to your target market.
Select the Best Target Market
If you are reading this, we hope you already know who your average customer is and who your ideal customer is. Within the most efficient demographics, you should concentrate on two types of person: future customers and repeat customers. It makes no sense, logically or economically, to give items away to people who won’t ever buy from you.
Are You Ready Now?
To learn more or start your promotional campaign, call ImagePak Marketing today: (08) 92444 111.