When you’re about to choose a pack of six pencils as your promotional item for your next sales drive, does it matter if you choose any pack of pencils with any type of packaging as long as you advertise your brand name?
In modern times it does matter because people are questioning the packaging and content of promotional gifts more each day and if you offer the pencils in a recyclable, unbleached cardboard box, the children of the new owner of your gift item won’t be questioning you about accepting gifts that are not green.
Don’t Avoid Green Trends
Where you can get everything right in your business and be green and environmentally friendly in everything you do, you stand a much higher chance of winning over customers who care about the ethics of the business that they buy from and just as importantly, wish to present an ethical attitude to the people they passed gifts on to.
The majority of businesses try to act green in a number of standard ways, by purchasing energy-saving light-bulbs and ensuring the temperatures are not set too warm in the cold periods and where possible, trying to keep the air conditioning off when it’s much cooler.
Many people are extremely concerned about energy and water conservation which is why a green gift like a timer for shower use or other ways of measuring your use or overuse of energy or water is much appreciated.
Recycling your brand
Recyclable products or items that are made from recycled materials make wonderful promotional gifts in Perth. In this category you can also add eco-friendly products and organic items that are seen to be ethical in the green environment.
While you are looking at green promotional items to purchase, there is no point in passing a gift over to your favourite customers or suppliers when you’re using plastic bags. The situation allows you to think further and consider 100% recycled bags and if you choose biodegradable pens as well, your customers and suppliers will think just that little bit more about you in the way you trade and the way you treat the environment, perhaps leading to more sales as word-of-mouth advertising travels quickly.
When you are looking at passing over promotional products in Perth, it’s good for your business if you can think further ahead and understand what will happen to the item. Will they be easily discarded by the receiver? If they can’t easily be recycled, perhaps with a gradual breakdown in time in a landfill, or at worst, will they stay there forever?
Where you don’t like the answers to your own questions, it may lead you to believe that you could think further about your eco-friendly and other reusable gifts. There’s a large range of promotional items in Perth that can be branded with your company’s name so you can send out the message that your business is environmentally friendly.