Does every small business need promotional products? Perth corporations of any size do, in fact, need them to give away as corporate gifts because they provide a number of benefits as well as advantages over the competition. Even if yours is only a small organisation, it’s important to add promotional items to your advertising and marketing budget.
Here are several ways that promotional gifts are a big advantage to companies who purchase them.
Perhaps the biggest benefit to giving away corporate gifts is that they help advertise and brand your company. Of course, when placing your custom order, you are going to add a logo, phone number and website address and perhaps, your tagline to items such as T-shirt, silicone wristbands, stubby holders, java cups, key chains, pens and more. Anyone who receives these items and uses them is actually advertising your company! Their family members, co-workers and acquaintances will also see these items in use and they are bound to notice your business name. Promotions that go viral like this provide a much better return on your investment than other forms of marketing.
Is there another way corporate gifts provide an advantage to businesses? It is by showing appreciation for customers, vendors, employees and other partners. Who doesn’t like receiving a small token of appreciation from someone they do business with? Useful items, in particular, are always welcome. T shirts, torches, pens and flash drives are things that just about anyone can–and will–use. The cost is small but the benefits are big because customers will think favourably of your company every time they use these promotional products. That places you one step ahead of the competition!
Contests and Prizes
Who doesn’t like winning contests? If you are more concerned about reaching your target market than your existing clientele, you may want to initiate a contest where entrants can win promotional products as prizes. This is easy to do, especially through social media. This does two things: promotes awareness of your company and results in free advertising when the prize winner uses your promotional gifts. That’s a win-win!
Have you thought about buying promotional products? Perth companies–just like yours–do so all the time and have found this to be a very affordable and effective form of advertising. In this digital era, sometimes it’s the little things, like corporate gifts, that stand out in a customer’s mind.