If you have been to any trade shows, you know that you will see a lot of promotional products. We have extensive experience in helping businesses in the Perth area produce higher visibility and get residual word of mouth advertising with simple give-away products. Here are some tips for choosing products that will give you maximum impact at any trade show.
Overseas troops aren’t the only people who benefit from a “care package.” Think of how it is to be at a trade show all day—running from booth to booth and presentation to presentation. A small care package can go a long way toward promoting your brand. How about including a pen, a USB drive, a notepad, aspirin and a snack. For even greater impact, you could put it in a branded Javacup.
While this isn’t appropriate for every business, those who can afford T-shirts with screen printing can create huge impact. Look around Perth and see how many people are wearing branded T-shirts with the name of a company or a product. Every time you see one, it is an advertising impression for someone else. Why not get in on the fun?
Small Packages, Big Results
We like large, showy items, but they aren’t always appropriate. Sometimes, the best products are ones that are small enough to be carried every day. Even something as simple as a flash drive or a keychain will make potential clients remember you every time they use their promotional items.
Focus on Your Business Community
What is it about your business that would give people a reason to network around your booth with your brand or company playing a central role? Then, provide them with an opportunity to keep in touch with the people they meet. For example, you could create an Internet community. Be sure to provide a clever promotional item with your company name and/or website prominently displayed.
Quench Their Thirst
Our Javacups are a great promotional item on their own. But what about a Javacup filled with fresh coffee? A large segment of the business world runs on coffee. Take advantage of it and let attendees “follow their noses” to your booth.
Take Advantage of the Flash Drive
We think a flash drive is a great promotional item all on its own, but how many Perth businesses are giving away flash drives with free, useful digital information on them? This could be in the form of a white paper or ebook. Of course, always make sure that there are plenty of links to the company website.
There are plenty of decision-makers at trade shows—there is a lot of competition. Stepping up as a sponsor is a great way to differentiate yourself from other participants. If you are one of the presenters, it can drive a lot of traffic to your booth.
Once they get there, you can collect data and proceed with giveaways. The higher your status as a presenter or sponsor, the more leverage you have with attendees. The sky’s the limit here.
Make It Useful
The other way to say this is, “don’t give away anything that will end up in the wastebasket.” You will notice that someone always gives away an empty “swag bag” at the door and attendees usually leave with their bags full of advertising from your competitors.
Then, they take the bag home, throw it in a corner and forget about it. If you give useful promotional items like attractive executive pens, Javacups and flash drives, they will be more likely to use them every day. And every time they use them, they will see your company name and/or logo.
We Can Help
At ImagePak Marketing, we have a lot of experience in creating high-quality promotional products for Perth businesses. We carry high-end products such as our Executive Promotions category with our brand partners imagecollection, The Premier Collection and The Range. We also have inexpensive products such as basic plastic pens or keychains.
Some of our most popular items: Javacups, stubby holders, lanyards and silicone wristbands. We have done this for a number of years, and we have a great idea of what works and what doesn’t. Trade show items have to be tailored to the audience.
We have many items on our website, but we can also order and brand pretty much anything you can think of. This allows you to be creative when working with us. “Drill down” into your market and figure out a promotional item that is relevant to your business and attractive to the decision-makers you want to attract.
Call (08) 92444 111 to learn more.