At ImagePak Marketing, we know that using promotional products is a great way to support your business, so that its name and image is spread throughout the city of Perth or even beyond the country. Regardless of the kind of business you own or work for, you will need some kind of marketing to become popular and successful.
The tricky part, however, is selecting which techniques to use. Promotional items and giveaways are tried and tested tools, although it’s sometimes difficult to decide which items to use, especially if you don’t know what to look for. Well, luck is on your side for this guide will help shed some light on this common business question.
The Advantage of Promotional Products
First off, why should you use promotional gifts to support your Perth business? Aren’t there other marketing techniques you could use instead? There are, of course, but none are quite as effective as these items.
Promotional products work so well because they find their way into the homes of customers and prospects and are often used by them. Rather than an ad that you read in the newspaper or see on television and can easily forget about, physical items are handy, so one can see your company’s name and logo every time they use them.
For example, you give out stubby holders at a convention in Perth with your company’s name and logo printed on them and the guests will, of course, take these freebies. Not only will they use the items at the convention, but will also take them home to hold their drinks at parties or for everyday use. Every time your prospects subsequently enjoy their favourite beverage, they will see your image on the stubby holder and for a moment, think of your company.
Even though this is a subtle tactic, it is effective in keeping your presence constantly around because aside from the recipients of the giveaways, the people around them will also be reminded of your company whenever they see your promotional items. Indeed, it is a simple yet very effective means to spread the word.
Which Promotional Items are Suitable for Your Perth Company?
If promotional items are the way to go, then how can you decide which ones to use for your particular business? Since there are different kinds of them, this decision can be a little tricky.
Generally, the promotional materials will depend on the type of company, products and services you want to promote. Of course, you would want to use items that are in some way related to the company, so that your prospects can easily etch your brand in their minds. Also, it is practical to choose ones that your clientele can regularly use to maximise your exposure. However, even if useful products can promote brand retention, you should also be careful in choosing too “common” gifts that everybody uses, such as pens, because you wouldn’t really want to just “blend in the crowd”.
For example, if your company makes or supplies sports equipment, a cap and carrying bag can be great promotional gifts because most people wear caps when playing golf and other sports or when they’re basically outside and they carry their equipment and other essential items in bags.
If you own an IT company, you might consider something like small flash drives or mouse mats; if you are specifically advertising for an event or you want to reach out to the general crowd, give out silicone wristbands with the name of the event/your company and date printed on them.
The idea is to try and keep your freebies relevant to your company or venue so that people can associate the memories easier. While this is not a hard and fast rule, it certainly helps.
Standing Out Among Other Items
In addition to providing relevance to your company, another useful tip is to make sure that your items stand out from the promotional items that your competition is no doubt giving out as well. Therefore, it’s a good idea to use items that are unique.
Many companies give out pens and other stationary, but if you give people something that is vastly different from the norm, they will most definitely remember it because it stands out and creates more impact, especially if it’s at a convention or trade show.
As long as the item is different from most others, yet still maintains a sense of professionalism, it’s a good idea. You also want to give out products that are useful, so that your potential customers will keep them, instead of just throwing them into the trash.
The Best Promotional Items
We, at ImagePak, try to provide the best promotional items so that your company will become known in Perth and other areas. Remember to use items that are relevant, useful and unique. To learn more about all of our great items, call (08) 92444 111.