When you think of promotional products, many items probably come to mind right away—pens, keychains, mugs, etc. However, one type of item that you may not commonly think of as a great giveaway is the lanyard. It is such a simple item, yet if used correctly, it can have a great impact on your target clientele. This is primarily because lanyards have various practical uses, so using them as a promotional product is a smart technique.

Plethora of Uses

Lanyards have many uses—you might not even realise it. The primary function of a lanyard is to hold something and keep it attached to you and it is most commonly used to hold a form of identification, be it a work or school ID.

However, they can be used to hold any other number of objects as well. For example, lanyards can be attached to mobile devices to keep them securely around your neck if you don’t have pockets or they aren’t large enough. You can also use it for your glasses, so that you don’t lose them when you go to read. Lanyards are also commonly used to hold keys and key chains as well.

Marketing Potential

Because of these many uses, lanyards can be efficient promotional products. If they are taken around so frequently, you can capitalise on this exposure technique by making lanyards that have your company’s name and logo on them.

If you do, then every time that the person reaches for the item that is attached to it, he or she is reminded of your brand. In addition, every other person they come into contact with will see the message and think of your company as well.

The Extra Lanyard

Lanyards are excellent promotional products that most people wouldn’t think of yet can do great things for the marketing of your Perth company. They are used for a variety of purposes and therefore provide exposure to your company’s message if printed onto one.

At ImagePak, your lanyards can be customised according to your preference, budget and specific situation. To learn about this, call (08) 92444 111.