Travel mugs are becoming increasingly popular in the Perth area. We are all so busy and spend so much time in our cars that almost everyone has a drink in their cup-holder on the way to and from work. At ImagePak Marketing, we have a full product line of various mugs and travel mugs. It has been our experience that everyone can find one that is just right for their company.
Why Travel Mugs?
The idea between promotional products and gifts is the same as it has always been: increase brand awareness in a way that reaches more people for less money than traditional forms of advertising such as TV, radio and newspapers.
Promotional gifts work better if they are something the person receiving it is going to use every day. Travel mugs work because they will usually be used every day. Whenever someone drinks their favourite “wake-up” beverage on the way to work, they see your company name and logo. Once you have given them away, travel mugs provide high quality advertising impressions and they do it on auto-pilot.
Who is Your Target Market?
We know most of you won’t want to just give travel mugs away to just anybody, but some people have done just that. If you have a retail business, you can give them away to commemorate a sale. You can also use them as a free incentive to buy a particular product. For example, you can give away a free travel mug as an incentive for buying a coffee-maker. This is a great way to create sales and give your mugs to someone who will probably use them.
Others figure out what their target market is and who is going to reach them the best. In the business world, reps often give travel mugs out to prospective and current customers. It’s a great way to generate more profits and keep your customer base thinking about you.
To learn more, call ImagePak Marketing today: (08) 92444 111.