When you go to the effort and expense of creating a marketing strategy using corporate gifts like stubby holders, drinkware, or t-shirts for your clients or your business, you want to be sure that each item looks its best. This is where colour matching comes in. Pantone Colour Matching technology helps to ensure that the colours you choose for your items are reproducible and will always be the same.
How Does Colour Matching Work?
Different lighting or computer monitor displays can make colours appear different than they really are. What you may see as tomato red on your computer may look more like cherry red or even fuchsia on a different computer screen or in a different light. Choosing a colour with just the human eye, or relying on a colour name alone can easily lead to errors being made and you could end up with product that is an entirely different colour than what you thought you had ordered.
Pantone Colour Matching is a patented technology that matches colours so that you can be sure that you will get the same colour every time you order it. Each colour has a PMS (Pantone Matching System) number and a mixing formula so that your colour can be mixed to order the same way every time. In this way, Pantone Colour Matching ensures colour consistency.
Using Pantone Colour Matching on Corporate Gifts
In Perth or the surrounding areas, whether you choose to order stubby holders, t-shirts or other promotional items, PMS can be used to help you to choose your colours with confidence. With this technology, you’ll be certain that your colours will be the same on everything from the embroidery on your shirts to the printing of your Javacups. You can expect consistent colour for all of your corporate gifts without the need to worry about mismatched items and can be assured that items that are ordered at a later date or items you reorder will be the same colour.
Rainbow of Colours
With this kind of consistent colour matching, there is a world of colour possibilities available to you. Your stubby holders or other corporate gifts for your Perth area business can be made in almost any colour imaginable.
Imagepak Marketing is proud to offer Pantone Colour Matching to ensure consistent colour in all the products we create for your promotional needs.