In a previous post, we talked about how to effectively create a brand that would inspire the public to buy your product, and we talked a bit about the role of corporate gifts and promotional items in furthering one’s brand, especially in the Perth market. In this post, we would like to talk about one of our best tools for promoting one’s brand to people who make buying decisions: Executive Promotions.
Executive Promotions are a step above the standard promotional gift, and are meant to be given to people a bit higher up the corporate ladder. They cost a bit more, but when someone who can influence spending thousands or even millions of dollars, it is worth the extra money to give them a higher-quality gift.
The main focus of Executive Promotions is the same as in standard office promotions, but on a higher level: you want “ad impressions” that expose your company name and logo to decision-makers on a daily basis, and leave a positive impression of your brand.
The mechanics are the same as standard giveaways. You give a promotional item to someone, and they use it every day. Every time they use it, they see your name and/or corporate logo. Not only do they see it, but they remember that you gave them something useful, and feelings of reciprocity often creep into their psyche.
Executive Promotions use the same principles, but you give away nicer gifts. A coffee cup that looks very nice on a clerk’s desk, for example, might not look nearly as good on an executive’s desk, even though it is a nice gift, and is very useful. However, a higher-quality cup, coupled with a personal coffee pot, might be perfect for that executive.
Some businesses actually like our Executive Promotions line so much that they use them as their standard gifts for employees in non-executive positions, too. We have two lines in our Executive Promotions category: Image Collection and The Range.
The Image Collection line has some gifts that work for standard office employees, and a lot of great gifts that let decision-makers know how much you care about them, and always portray your company in the best light.
A great example is the Carl Jorgen Designer Square Wall Clock. It’s “only” a clock but it is presented in a classy, understated style that would fit into any executive’s office without looking outclassed. Image Collection also has a wide selection of executive bags, such as a shoulder bag, a satchel, a messenger bag, or a travel bag that wouldn’t look out of place in the first class compartment of a jet.
There is also a line of products for computers and tablets, such as memory sticks or a touch pad stylus. The line of compendiums and folders has plenty of computer and tablet accessories, including some just for iPad, that have a very distinctive look and feel.
There are plenty of other categories in the Image Collection, including health and fitness, travel items, outdoor items, and standard business gifts. All make great gifts, and are like passive representatives of your company that work whenever the people you gave them to are working.
The Range also carries an extensive line of products designed for executives. Many are standard office items, but they are extremely high quality. They have a line of pens that are extremely high-quality, and also carry mechanical pencils and rollerball pens. They also carry a line of desk accessories that are both useful and attractive, such as a note tower organiser or very nice desk clocks.
They have a full line of drinkware, including a polished stainless steel mug that is perfect for the CEO’s desk. Their IT products include iPad covers, docks with speakers, charging docks, and various flash drives. Other categories include eco products, compendiums, business accessories, and much, much more.
How Executive Promotions Benefit You
Executive Promotions make you look good to those who make buying decisions. They can create a desire for reciprocity in the mind of the executive to whom they are given. Most of all, they are like a little miniature sales rep for your company, that are always “working” to put your best foot forward.
If you have created a great brand, you have put time, money, and effort to it. It is important to spread the word about your brand to as many people in a position to purchase your product or service as possible.
Call (08) 92444 111 today to find out how cost-effective Executive Promotions can be. You will be surprised at their affordability and pleased with their results.