How beer and funny stubby holders can be combined to promote your Perth business.
From our friends in Victoria, we have found a great way craft beers are promoting their product: using stubby holders that look like their beer labels. While promoting beer with a stubby holder is obviously a classic “great fit” and doesn’t qualify as “earth-shattering,” there are a lot of ways to work this into nearly any business.
So, what about the craft beers? A craft beer event called “Beers by the Bay” saw twenty different craft brewers bringing their beers to a 3-day festival. Many of the craft brewers had their own stubby holders that looked like the labels on their bottles. This was a great way to promote their beer and a unique presentation.
Some of the stubby holders were also designed with social media in mind and a few had funny sayings on them.
How to Make It Work for Your Business
Think of the potential this has for your business. Customised stubby holders with company names and logos have long been mainstays for Australian firms wanting to get a lot of advertising impressions for a low price.
Follow the example of the craft beer companies. The more unique and attention-getting the stubby holder, the more it is going to be used and noticed. We recommend putting your company name or logo but also coming up with a humorous saying or slogan to put on your stubby holder.
The mechanics of this kind of advertising are simple. You give away stubby holders. Every time someone enjoys one of their favourite cold beverages, they see the name, logo or message of your business. The more memorable or attention-grabbing the message, logo or design, the more the person using it is going to notice and remember your company.
We Can Help
At ImagePak Marketing, stubby holders are one of our most popular promotional items. Call (08) 92444 111.