Everyone loves coffee.

People, from the young and old, men and women, just love to take a sip of this drink, whether it may be early in the morning or late at night.

What makes this even more interesting is that there are now hoards of “special” coffees around, ranging from iced mocha cappuccino, hot java, espresso, Americano, mochachino, macchiato and many others.

Yes, coffee is such a big thing today. In fact, you can see various people meeting friends in coffee shops and business deals sealed over coffee. And there are many other activities that people associate with it.

Incidentally, new statistics have been released showing how Australians apparently love their coffee.

Let’s take a look at them:

• Approximately 54% of Australians above 18 years of age drink coffee on a daily basis, with around 35% preferring their coffee black.
• 65% of coffee is consumed during breakfast or morning hours.
• In the US alone, $4 billion dollars are spent annually just for importing coffee.
• On the average, a coffee drinker will consume around 3.1 9oz cups of coffee daily, while 24% of coffee drinkers consume around 13 or more cups weekly.
• In Australia, the average annual consumer spending for specialty coffee is $800 million.
• 60% of coffee drinkers claim that they need to have a cup of coffee to start their day. 54% claim that they need it to feel better. In addition, 68% of coffee drinkers drink a cup within an hour of waking up.
• There are 100 million coffee drinkers in the US.
• Many other figures stating one thing: coffee is a staple in the lives of many people.

Ride the Trend via Travel Mugs

If you’re planning to market your business or want to “connect” with your target market, then riding this rising trend for coffee drinking should be on your mind. After all, in marketing, one of the most important rules is to find ways where your audience will be able to relate with your brand.

In this instance, you need to show people that you know how they love their coffee and that you share that love with them. And you can do this by providing people with promotional products that they can “connect” with this ever-popular drink.

This is where travel mug giveaways can prove to be quite useful.

When your clients receive a travel mug as a handout, they will not only think of coffee and drinks, but they will also think of the one who gave them that gift—you.

Accordingly, that is why you need to ensure that if you do give people freebies and giveaways, they should be of the highest quality. If the mug you’ve handed out is high-quality and interesting enough, then you can expect them to think highly of you. If you give people low-quality stuff, then that would reflect on your business as well.

The Notable Benefits of Travel Mug Giveaways

There are more than many benefits of using travel mugs as your promotional handouts, aside from taking advantage of people’s love for coffee.

What are they? Here are some of them:

• They’re Useful.

If you want to give people promotional products, then it would be advisable to choose ones that are useful. Why? Because the more people use your products, the more they and other people are exposed to your brand. Of course, enhanced brand exposure and awareness can never be a bad thing, right?

• They’re Impressive.

Travel mugs are more interesting and impressive compared to other promotional products. To make it even better, you can add some interesting designs to impress recipients even more. Accordingly, this will increase its attractiveness and can significantly help in your branding campaigns as well.

• They’ll Make Your Customers Feel Special.

When you are able to give customers promotional products that are impressive, useful and interesting, then they will feel more special. And when they feel that they are important to you, expect them to repay you with loyalty. Incidentally, customer loyalty is one of the most important business goals that businesses are aiming for.

Note: these are just some of the advantages of handing out travel mug giveaways to your current and future clients. Accordingly, you just need to find the right mugs with the highest quality and usability, in order to gain these benefits and more.

ImagePak is a leading marketing specialist known for its high-quality promotional and corporate gifts, catering to Perth businesses who want to connect with their target market in an effective and affordable way.

Want to offer travel mug giveaways? Call (08) 92444 111.