Promotional items are a great way to get your brand into the hands of both current and prospective clients. Whether you purchase items in bulk to hand out at trade shows or buy gifts to mail out to prospective clients, it’s important to choose items that give people something to remember.
While pens and magnets are suitable promotional gifts, Perth business owners that want to set themselves apart from the crowd need to choose things that a client wants to use again and again.
Technology Promo Items
Marketing techniques have gone digital–and so have the promotional items. There are so many different IT gifts that can be branded with your company’s logo or business name and IT gifts are one of the more useful promotional items Perth clients can use. Some ideas for techie promotional gifts include USB flash drives, headphones, headsets and phone chargers. Any of these items can easily fit your company name or logo and clients will be excited to use these products.
USB flash drives are extremely useful, as most of your current and prospective clients probably have plenty of computer data they’d like to download onto a flash drive. Every time they use the one you gifted them, your company name flashes in front of their eyes. It’s a great way to get your brand into their memory and helps improve the chances that they’ll call your business the next time they need the product or service your business offers.
Calendars and Cups
Calendars and cups may not seem as flashy as IT promotional products but they are just as effective at providing brand recognition. These are great when you need to order bulk items for a tradeshow but don’t have a large budget for marketing gifts. You can print your business information just about anywhere on a calendar, but the top or bottom of each calendar page is a great way to keep your business name fresh in a client’s mind. Since most of your clients probably utilise calendars for various reasons, you can bet that they’ll appreciate and use a promo calendar.
Cups are another useful item. You can choose from plastic drinking cups to coffee mugs. There are also water bottles and insulated travel mugs. The great thing about giving away mugs or cups is that you can have the items custom made with your business colours. Your company’s name will easily fit on the side of a cup or mug and clients will think of your business each time they take a drink. The key to successful promotional products in Perth is to provide items that clients need so that they have a reason to keep the items you provide for free.