In the last 35 years, we have provided a lot of promotional products in Perth and across WA. We know how well they work in promoting brand recognition. We recently found some interesting facts about promotional products that display just how effective they can be. Here are a few facts from a recent trade association study.
Some General Facts
88% of consumers say they have received at least one promotional item during the previous year.
88% of those who received promotional products were able to remember a brand name from a promotional item that they received the previous year.
62% could remember a message on a promotional item.
59% said that receiving a promotional item from a business made them more positive towards that business.
53% said they use at least one promotional product a minimum of once a week.
25% said they carry or wear a promotional product when they go out of their house.
How Long Do Consumers Keep Promotional Products?
23% said they keep promotional products for about a month.
16% said they keep promotional products for about 6 months.
13% said they keep promotional products for 7-12 months.
29% said they keep promotional products for longer than a year.
18% said they keep promotional products for longer than two years.
How Many Promotional Products Do People Own?
58% own between one and five promotional items.
24% said they own between six and ten promotional items.
8% said they own between eleven and fifteen promotional items.
4% said they own between sixteen and twenty promotional items.
6% said they own more than twenty promotional items.
Who Buys Promotional Products?
The top ten buyers:
- Financial institutions
- Not for profit organisations
- Medical industry
- Construction firms
- Professional and trade organisations
- Real estate firms
- The Government
- Professionals such as lawyers and accountants
- Bars and restaurants
How Are Promotional Products Used?
- Promote brand awareness
- Trade shows
- Customer generation
- Public relations
- Employee events and relations
- Employee service awards
Call (08) 92444 111 to learn more.