Everyone knows that the candy man makes the world taste good, but did you know that candy can make the business world taste good, too? You can cater to your clients and prospective client’s sweet tooth with confectionery promotional products. Perth conducts a number of different industry trade shows throughout the year, and everyone has some little gadget or toy to pass out to attendees of the shows. Some of these products are useful, and others get tossed before the client makes it out the door. You can provide prospective clients with something tasty and memorable by adding a little sugar, like candy, to your promotional business products.

Why Sweet Promotional Products Work for Clients

Everyone passes out business cards, brochures, and pamphlets at a trade show. They often get tossed into a bag and possibly never looked at again unless the client is extremely interested in your business. However, if you give the client a reason to go back to your business card or promotional item, they are constantly looking at your business name, logo, or brand, and being reminded of why they stopped at your booth.

When stopping at a trade show booth and picking up promotional items, Perth clients are looking for something that reminds them of your business and why they like it. Imagine if your business card had a container of jelly beans attached to it, or if your business logo was actually printed on a piece of chocolate with the paper card slid inside the box. As the client spends the day nibbling on your treats, they are constantly reminded of your business.

Basic and Custom Promotional Confections

Basic items include mesh bags filled with chocolates with your business information attached to the front or simple round tins customised with your business name and logo on top. These work well as promotional gifts for Perth clients, but there are other options that can really help you stand out from the crowd.

If you’re in the food industry and want to attract restaurants to stock your wine, consider passing out chocolate champagne bottles that include your business information on the wrapper. Medical businesses can order pill bottles or test tubes and fill them with mints or jelly beans for a fun way to advertise. You don’t want to go over the top, but just give clients a little extra to impress your image in their minds.

When the trade show is over, you’ll probably have a handful of product left over. You can either save it for the next show or include it as an extra when packaging corporate gifts for Perth clients. No matter how you choose to use the leftover, it’s sure to leave a sweet impression.