Silicone wristbands are becoming a very popular advertising product. As a long time provider of promotional items in the Perth area, it has been a lot of fun watching the silicone wristband go from something kids used to wear to an essential part of many branding strategies.
A Brief History
The rise of the silicone wristband has been interesting, to say the least. In the 1990’s and early 2000’s, they were a fad item among teenagers in the US. While they are now very effective advertising pieces, remember that kids still love silicone wristbands.
Silicone bracelets became “big” as a direct result of Lance Armstrong’s “Livestrong” campaign to fight cancer. The now-disgraced Armstrong survived cancer himself and launched a non-profit foundation to fight cancer in 2003. In May of 2004, an advertising agency came up with the Livestrong wristband for the charity. They would become popular not only in the US, but worldwide, with a majority of Tour De France competitors wearing them in the 2004 race.
As of now, over 80 million Livestrong wristbands have been sold across the world. Even though Armstrong would fall from grace, other charities would see the potential and the silicone wristband would soon become the standard in charity fundraising.
Now, the silicone wristband is the most popular charity fundraising item. It has become so popular and worked so well that businesses eventually began to notice them and many started asking this question:
If silicone wristbands work so well for charities, shouldn’t they do the same for my business?
The answer is a resounding “yes.”
All kinds of businesses are now using silicone bracelets for many different kinds of products for a variety of reasons. The biggest reason, though: they work.
Advantages of Silicone Wristbands
Silicone bracelets are a unique item and are effective for a number of reasons. First of all, they are available in many different colours, and most of them are bright. When someone wears a silicone bracelet with your company’s name, logo or advertising message, it gets noticed.
Another reason: young people still really like them. While all businesses can benefit from them, those who cater to kids and teens can really “get the ball rolling” with a silicone wristband. We know that doesn’t mean a lot to many businesses, but always be aware that it is an option.
Another reason they are so effective: they are fun and easy to wear. They are light and they stay in one place well without putting a lot of pressure on the wearer’s wrist.
Believe it or not, even though they may seem small, silicone wristbands are large enough that your message or logo will come through “loud and clear.” They are small enough to be worn comfortably but large enough that your message or logo can be seen by anyone curious enough to look.
Why Promotional Items Work so Well
Silicone wristbands are one of many promotional items that we provide to our Perth neighbours. The reason they work so well is that they are silent “word of mouth” advertising. The wristbands are great because they look good enough to be sold as fundraising items for charities, but are inexpensive enough that you can give them away to promote your business.
Every time someone sees one of your wristbands, it is an advertising impression. The person who wears it is reminded of your company numerous times each day and it is always positive because you gave them the wristband. Even a gift as small as a bracelet creates a debt, however small, of gratitude in the mind of the person who wears it. This small “debt” can be a powerful influence when they are deciding what to buy.
In the case of any advertising specialty, not only does the user see it a lot, but everyone the user interacts with gets an advertising impression, too. The best part, you get all of those advertising impressions but only pay for it once.
Call (08) 92444 111 today to learn more about silicone bracelets.