Promotional mugs, stubby holders and pens have more uses than standard promotion. They can also be used to test rebranding. If you are getting ready to rebrand your company, you are going to have to replace a lot of promotional materials. Anything with your current brand printed on it is going to have to be changed out.
Enter the humble promotional product. Promotional mugs, pens and stubby holders make great test pieces for your rebranding. Rebranding can be a long, arduous process and it is important to get it right the first time. Imagine what happens if you come up with a new name and logo, only to find out that nobody likes it except you. It could cost you thousands to even millions of dollars, depending on the size of your company.
If your company is fairly new, maybe your current branding was more of a stopgap solution so that you could hit the ground running. Maybe now you have enough money to have a better job done and you are ready to get serious. Whatever the case, a new logo and/or name aren’t to be taken lightly. It is best to test what both your internal and external consumers think about your rebrand.
Promotional Products Bridge the Gap
So, how do promotional products help you transition from the old brand into the new brand? By providing you with inexpensive market research. All you have to do is test out your new branding on promotional products. You simply make a small batch of pens, mugs or stubby holders with the new logo and see how people react to it.
The beauty of using promotional mugs or other products this way is that it is extremely low risk. You spend a small amount of money and make a small batch of products. If there is more than one choice, you can split test and see which logo “wins.”
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