Why custom stubby holders, an Australian standby, still win the day for promotion and brand recognition in Perth.
In Australia, we love our cold beverages. One of the oldest promotional standbys we have is the custom stubby holder. The stubby holder is almost a cliche to some, but they remain popular. While many advertising specialties go out of fashion, the stubby holder never does.
The main reason that stubby holders are still popular is because they are still useful. As long as Australians want cold beverages, they are going to want stubby holders. Since our climate is hot and only promises to get hotter as global warming continues, stubby holders only stand to become even more popular in the future.
Advertising Real Estate
We see space in your current or future customer’s life as “advertising real estate.” Look at it as a friendly competition with other businesses to occupy that real estate. We see every commonly used item, such as coffee cups, pens, flash drives and stubby holders as an opportunity to occupy more real estate.
Every time someone uses a branded promotional item that you have given them, you are receiving an advertising impression. Better yet, it is a great advertising impression because their “advertising radar” is turned off. They don’t see your message as an advertisement; they see it as a name on a useful object that you gave them.
Stubby holders are an especially good bargain because they are used often and they are inexpensive to give away. When they are being used, the person using them is enjoying a cold beverage. They are experiencing the pleasure of sipping a cool beverage while they are seeing your name on the stubby holder.
This links your company name to the pleasure centre of their brain. It is one of the two or three most powerful advertising impressions you could ever get. And you get these powerful advertising impressions over and over and over as long as the person who owns it wants another cold beverage.
Benefits of Custom Stubby Holders
Besides their ability to capture advertising real estate, stubby holders provide a lot of nice benefits. We mentioned that they are inexpensive, but it bears repeating. Stubby holders are easy to produce and made of inexpensive but durable materials. Stubby holders also last a long time before breaking or falling apart. This helps you get more advertising impressions per dollar.
Stubby holders are easily customised. They are printed and we can even put photographs on them. There is ample room for your company name, logo, message and any picture you may want.
Stubby holders promote recognition of your brand to a wide audience. They are often used for beer, but also for soda and milk. Their versatility ensures that your brand will be promoted to a wide range of demographics and a high number of people.
The Magic of Stubby Holders
When used correctly, stubby holders are one of the best forms of advertising available. For less than one television advert, you can buy 500 stubby holders. The TV advert will be seen once by a lot of people who are trying hard to ignore it and your message. Meanwhile, the stubby holders are useful and attractive. Most of the 500 people you give them to will use them. They may even ask for extras to use with their guests.
Every time they use the stubby holder, you get multiple advertising impressions from not only them but anyone who sees them drinking their beverage. The person you gave them to will use them over and over. They may keep them in their car for drinking soda or juice on the way to work. They may keep them at home and use them.
And every time they see your name they will react with gratitude because you gave them the stubby holder.
All of that gratitude and all of those advertising impressions for one inexpensive stubby holder? It just doesn’t get better than that.
Call (08) 92444 111 to learn more about custom stubby holders.