There is a lot more to building a successful promotional product campaign than choosing the products you want to use and handing them out. There are a few steps that should not be ignored to make your promotion work well. The good news is that with a little planning on your part, your promotional gifts Perth campaign can produce positive results.
Set a Goal
First, decide what the purpose of your campaign is. Do you want to sell more products? Are you introducing a new service? Be clear on what you hope to achieve from your campaign using promotional gifts. Perth businesses and those of other areas who set measurable goals can see how their campaign works out.
Know Your Budget
It’s important to know what your budget is for your campaign before you get too far in. You need to know what you have to work with and it would be very disappointing to choose a plan only to find out that your campaign could not afford it.
It’s always a good idea to know who you are trying to reach out to. For example, are you looking for repeat business, or are you trying to establish relationships with new clients? Once you have a grasp on who you are trying to reach, it will be easier to determine how to reach them.
Find a Partner
Work with an established company that has many successful promotional gift campaigns to their credit. They will be able to help you to plan your operation and give you insights on what products might be best suited to your needs, from silicone wristbands to corporate clothing, Perth-based companies are ready to help you. (We’d love to have an opportunity to show you why we’re a successful Perth promotional products company!)
Choose a Theme
Decide what your campaign will be. Are you going to be giving a gift with every purchase? Do you have an event to tie your promotional gifts? It can be helpful to use your company colours and logos in your products so that they are recognisable. It will help create a cohesive image for your brand that people are going to recognise.
Decide on a Product
Pick a product that will work out with your theme and the goals of your campaign.
Put Your Plan into Action
Once you’ve done all the legwork, it’s time to get the ball rolling. Start your promotion. Have clear end dates in place. Judge your results by the measurements you defined in setting your goal and analyse after the fact, to help you succeed in future campaigns, too.