We have been providing promotional items to Perth since 1979. We have had a long time to figure out what works and what doesn’t. And we have had a long time to figure out why. While we have been on the winning end of many short-term promotions, promotional items work far better in the long term.
Here are three benefits and strategies for long term use of promotional items. They work especially well in Perth, but they are appropriate anywhere.
Maximum Coverage, Minimum Cost
Think of all the promotional pens, personalised coffee mugs or custom stubby holders you have seen around Perth. They are there because someone decided to reach out to as many people as possible. If you have a product that appeals to a lot of different demographics, there is no better way to promote brand recognition than by giving as many inexpensive promotional gifts to as many people as possible.
Think of the usage patterns. Every time someone has coffee in a coffee mug with your name on it, you get a high-quality advertising impression accompanied with gratitude. The same thing happens if you give away stubby holders and someone drinks their favourite cold beverage.
The best part: they don’t even know they are part of an advertising impression. Their “salesman radar” is turned off.
Targeted Audience, Nicer Gift
If your product appeals to a more targeted audience, you can give away nicer promotional gifts that cost more. There are plenty of nice gifts for office personnel, such as hard drives, golf balls or various accessories for mobile devices. Or, you can simply saturate your target market with numerous smaller gifts.
If you have a business such as a pub or a restaurant, try selling T-shirts or polo shirts with your name and logo on them. People then pay you for the privilege of advertising your place of business.
To learn more or to place an order, call (08) 92444 111.