Though most of our products are designed to be given away as promotional gifts or uniforms, we also have a series of banners that can be very effective in helping advertise one’s business. Banners combine the professionalism and eye-catching quality of a business sign, but cost far less and are transportable for trade shows, outdoor events and the like.
While banners are inexpensive compared to a business sign, they don’t constitute a licence to experiment until you get it right. To maximise your advertising dollars, it is important to get the design correct the first time. This allows you to fully take advantage of an inexpensive advertising medium.
The Message is the Most Important
The first rule of graphics is that the message is actually more important than the graphics. Make sure that your banner says what you want to say about your product or service. The design is great for grabbing their attention, but it is the message that is going to keep their attention and inspire them to take action.
The Headline Sets the Tone
The most important part of the message is the headline. If you work in a business district, take a walk for lunch and look at some local banners and signs. Are they attractive? Which ones grab your attention? Most importantly, which ones make you want to take action by spending money or picking up the telephone?
Benefits are Essential
After they have seen the headline, they want to know what your product is going to do for them, so tell them. Provide a brief description of the benefits of your service or product. What value do you deliver when they give you their hard-earned money? If you can communicate this right, it goes a long way towards making sales for you.
Always Have a Call to Action
Now that they are interested, what will they need next? A call to action. Failure to ask for the sale is the most common reason for losing sales in all businesses. Better yet, if someone sees a call to action on a banner and doesn’t buy, call the phone number you recommend or visit the website listed, there is no personal feeling of rejection involved.
Brand Prominently but Tastefully
By now you are probably thinking, “Sure, but what about my branding?” You definitely want to have your company name and logo prominently displayed. In addition, you should always make sure that anything on your banner is consistent with your company’s message, its ethic and its customer base.
Identify Your Target Market and Build for Them
Always pay close attention to your preferred demographic or market. For example, if your product is aimed toward people over fifty, it won’t do a lot of good to have a picture of someone who is twenty years old using the product. There are going to be some exceptions, but for the most part, you should always keep your preferred customer in mind when creating any graphic design.
The Theme Must be Consistent with the Environment
Another consideration is the environment or surroundings. Is the sign going to be used at trade shows? On your sidewalk? On the inside of your retail location? At the beach? On a golf course? Ideally, your pull-up banner will look like it belongs thematically while having distinguishing features that help it stand out from anything else in its area.
Opposites Attract Eyes
Remember: even though we want the banner to “fit into” the environment, we also want it to stand out. Colour is one great way to provide contrast. For a backdrop of darker colours, use bright colours. Conversely, dark colours will stand out in a brightly-coloured environment. In addition, simple design works very well in a visually busy environment, while a busy design can become a conversation piece in a simple environment.
It Must Look Professional
While the message is more important than the visual aspects, your pull-up banner must be eye-catching and professional-looking. It is going to be an extension of your brand; you can’t afford to try and do it yourself or allow people who don’t know what they’re doing to produce the banner for you. You only get one chance to make a first impression; a pull-up banner is often that one chance. Don’t blow it with shoddy quality.
ImagePak Marketing Pull-Up Banners
Our Pull-Up Banners are available in one size: 2000 mm tall by 800 mm wide. This is large enough to deliver your message effectively but small enough that it is easy to set up, take down and transport. They are easy to install, light and have their own carry bag.
Call (08) 92444 111.