Travel mugs are one of the most popular promotional gifts in Perth. Believe it or not, as popular as they are, they are still underestimated by many companies. A lot of people think travel mugs are good for coffee, tea and hot chocolate but nothing else. Even if this was the only thing they were used for, they would still be very popular and very useful.
But here is what a lot of people don’t know. Travel mugs are just as good at keeping cold drinks cold as they are at keeping hot drinks hot. They are just as effective during the hot months as they are during the cold months.
Why Travel Mugs are So Effective
Travel mugs are a classic promotional giveaway item. You have them custom printed with your company’s name and logo. Then, you give them away. Every time the person you gave them to has their morning cuppa, they think of you. Anytime they put anything in their travel mug, they see your company name and logo.
If this was the only benefit of giving away branded travel mugs, it would be one of the most effective forms of advertising you can ask for. But it gets even better. Whenever they see your name, they are grateful because you gave them the mug. Instead of a standard advertising impression, you get an advertising impression combined with gratitude.
When their friends see the mug, it’s another great advertising impression. It is the equivalent of “word of mouth advertising” because their friend or colleague is using a cup with your logo on it.
A lot of studies have proven that promotional items are the most effective form of advertising. They promote brand recognition better than any other form of advertising, including print, radio and TV.
Call ImagePak Marketing
At ImagePak Marketing, we carry a full line of travel mugs, customised with your company name and logo.
Call (08) 92444 111 today.