We recently blogged about how the USB fits into the promotional products “food chain” in the Perth market. We gave some general information as to the benefits of USB flash drives and provided an overall look at them. For this piece, we would like to give you a more in-depth look at the USB flash drive and how it can enhance your business as a promotional giveaway item.
What is a USB Flash Drive?
A USB flash drive is a small storage drive that plugs into your computer via a USB slot. Our flash drives are available with capacities from 1gb of memory up to 64gb of memory. This is a huge amount of information and it can be stored in one’s pocket or on one’s keychain.
A sales rep’s entire customer database can easily fit onto one of these flash drives, for example. So can information about a company’s entire product line. Entire Powerpoint presentations can easily be stored on a USB flash drive. While 64gb doesn’t sound like a lot to someone who crams a lot of music and videos into a desktop or laptop, it is a lot of data for most office applications.
All this and it is small enough to fit on a keychain or into a wallet.
Why Spend So Much Money on a Promotional Item?
USB flash drives do cost more than a lot of promotional items, but if they are given away correctly, they can bring in huge rewards.
Think of yourself, for example, at a trade show. After a while, the vendors start to blend into each other. You have a bag with a lot of promotional materials. Some of the vendors have given you some standard promotional items, which is very nice. If someone has given you a nice travel mug and you use it for the cuppa you drink on the way to work, you will remember them every day.
Then, someone at a booth tells you that you are an important client or potential customer and gives you a USB flash drive. It has their company name and logo and it is brightly-coloured so you can’t lose it. If it was even a 1gb flash drive, you would appreciate it. But when you notice it is a 16gb drive, a 32gb drive or a 64gb drive, what do you think?
Do you feel gratitude towards the person who gave you a 64gb flash drive? Do you feel like the company that gave you this gift has the resources to do business the right way? Do you feel like you want to do business with a company like this?
Your Company Image
You won’t want to give USB flash drives to everyone. Instead, you will probably want to be selective when deciding who to give them to. But those who do receive flash drives from you are probably going to see your company as innovative, tech-savvy, progressive and successful. Having decision-makers see your company in that light is well worth the extra money you will spend for such a great gift.
Increase Employee Productivity
You can also give USB flash drives to employees who need them for saving their work. They will help your employees immensely and allow them to carry their work with them at all times. They can also be used as incentives or rewards for high performance. Employees who carry them around will usually be proud of their workplace. When someone sees the employee with a flash drive carrying your logo, they may ask about it.
Call ImagePak Marketing
At ImagePak Marketing, we have a nice selection of colours and styles, ranging from 1gb to 64gb. We have a full range of customisation options, ensuring that you get exactly what you need. The end result will present your company exactly the way you want it to.
We also carry a full range of standard promotional items, corporate wear and sport uniforms. To learn more or for an estimate, call (08) 92444 111 today.