Many business owners strive to attend tradeshows for their products or services at least once a year. Tradeshows are a great way to introduce new products or services, see what the competition is offering and get a chance to mingle with clients and prospective clients. A common situation at tradeshows is that there are so many vendors; it seem difficult to attract attention to your booth. Everyone at the tradeshow is fighting for visibility.

You want prospective clients to be attracted to your booth so you offer plenty of free promotional gifts. Perth consumers enter the show but their eyes will drift to the booths that have something that stands out. Even if you’re throwing silicone wristbands at people as they walk by, the key is getting the people to walk by first. That’s why you need to consider promotional banners for your next tradeshow.

How Will a Banner Help My Visibility?

Imagepak Marketing offers a number of different banners for use at both indoor and outdoor tradeshows. Many businesses have great success using banners at an outdoor tradeshow because the wind swishes the banner around, naturally drawing the eyes of potential clients to the booth. The banners come in different styles and sizes, including wing and teardrop. Any colours or graphics can be printed on the banners, with the possibility to print the banners with different information on each side.

Unless all of the booths stand out from one another, clients can get lost in the shuffle and become confused as to whether or not they’ve visited a particular booth. If you have banners streaming around your booth, clients will know whether or not they visited the booth with the banners and it reduces the risk that prospective clients will pass you up.

Use Banners for Brand Recognition

Banners help attract attention, especially if you have a brand that’s locally recognized. By having banners custom made with your company logo and colours, clients that are searching for you at the tradeshow will easily spot your branded banners and make their way to your booth. Branded banners also help introduce your logo and company name to clients who have never heard of you. If your banner has a fun graphic or picture, clients will keep that image in mind when they think back to the tradeshow later in the day.

Although many promotional products in Perth are considered to be things that you can give away, banners are effective promotional products that help attract clients and brand your company. Imagepak Marketing offers the promotional products in Perth that you need to help your company stand apart from the crowd at tradeshows.