Though they aren’t traditional promotional giveaway items, vinyl banners are helping a lot of Perth businesses increase their market presence. Vinyl banners combine the visibility of a business sign with the portability of rolled vinyl. The result is an increased market presence due to mobility and flexibility.

Recently, we provided vinyl banners for a pizza company that wanted to advertise more effectively while spending less money. They now have a banner that can be placed anywhere in their building, on the outside of their building or at mobile locations such as public events and catered outings.

Why Banners are So Effective

Banners were always effective, but the advent of digital printing made them even better. The days of plastic letters glued to a vinyl banner are long gone. Instead, banners can be printed with photographic quality, thanks to digital printing.

You can have your company name, logo and message on a banner. You can also use banners to advertise certain items or services offered by your company. You can also have a picture or any artwork you want on your banner. The end result is that you get a great advertising piece that provides high quality and high visibility for a very reasonable price.

Advertising is all about advertising impressions. A fixed business sign is expensive but produces a lot of impressions. If you want to buy advertising in any media, you will quickly find out those advertising impressions are costing you a lot of money on a regular basis.

With a large, high-quality vinyl banner, you only have to pay for it once. It costs a lot less than a business sign, but lasts for years, bringing in advertising impressions long after you paid for it. We have seen businesses use a vinyl banner while waiting for their business sign and then use it for mobile outings and events later. A banner can also be hung on the front window of your business.

Mobile Uses

Everyone from pizza restaurants to caterers to real estate agents effectively use banners to promote their businesses and increase their profits. Vinyl banners are waterproof and nearly weatherproof. This makes them perfect for outdoor functions or outdoor advertising at your fixed business location.

You can use them to advertise special events, sales, open houses or conferences. You will often see banners at fairs, municipal festivals, parades, sporting events or any event where a business can increase their market presence and visibility in the community.

Because of their durability, you can use them year after year. Businesses such as caterers often buy “happy birthday” banners because they know they will be using them at many different functions over the lifetime of a banner.

Other Varieties of Banners

Besides the standard vinyl banner, there are many different shapes, sizes and varieties of banners to choose from. Teardrop banners, also called teardrop flags, are shaped like teardrops and are available in three different heights: 2.5m, 3.5m and 4.5m. They are closely related to wing banners, which are shaped like wings. They are available in five different shapes and the same sizes as teardrop banners.

Pop-up banners sit on the ground and “pop up” to as high as 2700mm. Pull up banners are like old time movie screens but they pull up from ground level to as high as 2000mm with a width of 800mm.

Call ImagePak Marketing Today

At ImagePak Marketing, we are family-owned and have more than thirty years of industry experience. We combine great customer service with high-quality products and very reasonable turnaround time. We can duplicate any design you want us to. If you don’t have a design, we will be happy to help you create one.

We also carry a full line of promotional items such as stubby holders, custom coffee mugs and USB flash drives. In addition, we can create custom sport team uniforms or corporate workwear. All are fully customised with sublimation printing or embroidery.

To learn more about our promotional products or to place an order, call our Perth office today: (08) 92444 111.