We have been providing a full range of promotional products in Perth since 1979. One of the most common questions we are asked is “What is the best promotional product for my business?” There really isn’t a “one size fits all” answer here. The promotional products that work best for you will depend upon your business and your target market.
Here’s an introduction to some of our various promotional products and how they have helped other Perth area businesses.
Overview: How Promotional Products Work
The idea behind most promotional products is to give items away with your company name and logo. When recipients use the items, they see your company name and associate it with the fact that you gave them something.
Every time they see your company name, it counts as an advertising impression. Because they feel gratitude towards you for giving the item to them, it counts as a high-quality advertising impression. When other people see the person using the item, it is also an advertising impression, though not quite as high in quality.
Are you seeing the big picture here? The right items in the right hands can produce thousands of high quality advertising impressions for much less money than traditional media such as TV, radio, newspapers or magazines. The trick is identifying your target market and then getting the right items into their hands.
Printed mugs are great promotional giveaway items, but especially for office workers. From the inexpensive Javacup to a colour-sublimated coffee mug, printed mugs work. Every time the recipient has their morning cuppa, they see your name and associate it with the smell, taste and energy boost of their coffee.
Custom Stubby Holders
Custom stubby holders may be the most popular promotional giveaway item in Perth. Every time the recipient enjoys their favourite cold beverage, they see your company’s name. Because they are so inexpensive, targeting isn’t as important. These can be given away at grand openings for businesses. They can be given away to potential customers in almost any market segment. Everyone loves a cold beverage.
Custom stubby holders are also great for experimental campaigns because we can start with an order as small as 25. They have enough room for your company name and logo. There is also plenty of room for a photo or a message.
Silicone wristbands are the promotional products of choice for charities. While the message or charity name has to be short and catchy, they are very visible and inexpensive. They can also be used for admission to events such as trade shows. They are available in numerous eye-catching colours and designs.
Corporate gifts are a bit more expensive and are more for executives in offices that are “strictly business.” They are also great for manufacturer’s reps who are on the road and find them useful. Flash drives are a great entry level gift. A high-quality pen set is a very nice gift.
“Gatekeepers” such as executive assistants are a great target market for high-quality corporate gifts. We can provide a wide range of accessories that work with tablet computers, such as high-quality mini-USB headphones or bluetooth speakers.
Corporate gifts can also be used “in-house” as prizes, incentives and Christmas presents.
We carry a wide range of promotional clothing from corporate clothing to custom sportswear. The embroidered polo shirt is one of the most popular because it is so versatile. They are often employee uniforms in a “business casual” setting, especially sales reps who are on the road.
Selling Shirts for a Profit
Many businesses sell branded polo shirts or t-shirts with their business name and logo for a profit. The best examples may be golf courses and pubs, restaurants or bars in tourist areas. Polo shirts with embroidered logos lend a touch of class.
T-shirts are perfect for pubs and bars because they can be customised with sublimation printing. This allows for the company name, picture, logo and a motto, slogan or joke.
To learn more, call ImagePak Marketing today: (08) 92444 111.