If you have used promotional products for your Perth business, you already know how efficient they are. You already know that promotional giveaway items provide the best return on investment of any other advertising medium. As the last month of winter begins to give way to spring, you may want to consider products that can warm up your prospects: winter and spring wear.
Whether it’s hoodies, vests or jackets, your prospects and employees will love getting custom winter wear to keep them warm during winter and spring. Winter wear usually lasts longer than any other piece of apparel because it is mostly worn outside and then taken off while the prospect is indoors.
Hoodies, vests and jackets usually don’t get as much wear and tear as t-shirts or polos. That allows them to last for years in many cases. Think about that. You give a prospect, a decision-maker or an employee an attractive jacket, branded with your company name and logo. Five to even ten years later, that jacket is still providing high quality advertising impressions for you.
Not only is winter or spring wear an excellent way to spread your message, it is even better if your product has a cold-weather theme, because it is being worn when your product needs to be in your prospective customer’s mind the most.
There are two basic ways to use winter and spring wear for promotion. The first is to provide it to prospects and decision-makers. The second is to provide it to employees as an incentive for a job well done.
Prospects and Decision-Makers
Giving winter and spring wear to prospects or decision-makers is the traditional way to use promotional products. You give a product with your company’s name and logo to a prospect or decision-maker. They are grateful for your gift. Subconsciously, they feel indebted to you and feel like they should repay you in some way.
Every time they use your product, you receive a high quality advertising impression backed with a feeling of gratitude for you. This is the most powerful of all advertising impressions. If that was the only advertising impression you get, it would still be a great bargain, but there are even more benefits.
Whenever the person you gave the jacket to wears it on the way to and from work or to a restaurant for lunch, everyone who sees them sees your company name and logo. This is also an advertising impression, but with one big “extra”: it qualifies as a silent form of “word of mouth” advertising.
That means your jacket is your silent sales machine, providing advertising impressions everywhere it goes, no matter what time of day or night. Decision-makers, prospects and total strangers are going to see your company’s name and logo in a favourable light. All for a lot less money per impression than you might think.
For employees, there are two dynamics at play. One is how gratitude will affect their work performance. The other is the standard benefit: silent “word of mouth” advertising.
When you give an employee a jacket for a job well done, they are immediately proud and grateful to you. Incentives like this can make an employee happy to work for you. They can improve productivity and attitude. When it comes to fostering a more proud, happy and productive workforce, there might not be a better technique than giving away an attractive jacket with a company logo.
The other benefit: an employee who is proud to work for you will wear your jacket everyplace they go when the weather is appropriate. This is the same kind of “word of mouth” advertising as when you give a jacket to prospects and decision-makers, except more people may end up seeing it.
So, giving a jacket to an employee makes him or her happier, prouder and more productive. It provides thousands of “word of mouth” advertising impressions. It’s the “gift that keeps on giving.”
To learn more or to place an order, call ImagePak Marketing today: (08) 92444 111.