It’s not too late to provide your clients with something they will look at every day—a branded desk calendar with their company name. At ImagePak Marketing, we have found desk calendars to be among the most effective of the numerous promotional products we have provided for Perth businesses.
Build Brand Recognition
Branded desk calendars are a great giveaway item at trade shows and other public venues. They can be given to potential clients in a variety of ways. Every time the person who received the calendar looks to see what day it is or to check on a future date, they will see your company name and phone number.
In addition, everyone who visits the person’s desk will also see the calendar with your name on it. Over a year, your company can receive an incredible amount of advertising impressions for one calendar.
Remind Current Clients that You Appreciate Them
Branded desk calendars are also great tools for making sure your current clients know they are appreciated. The same rule of advertising impressions holds true as with strangers, but you are promoting brand awareness; they already know who you are and are reminded of you every time they look at their calendars.
You may not think an item as seemingly inconsequential as a calendar would have much of an effect, but people always feel gratitude for anything that is given to them in good faith. When one of your regular clients looks at your calendar, it is not only an advertising impression, but often a reaffirmation of your positive relationship with their company.
What is Your Message?
Promotional desk calendars can be customised in various ways to help your company spread its message. Sometimes, a company may just want to use their company name and a tasteful, understated logo, along with some contact information. Other times, a company may want to customise their calendars for higher visibility, while others may even want to use gaudy designs on their calendars.
Either way, your promotional desk calendar can be imprinted to help your company get higher visibility and convey whatever kind of message you want it to convey.
Against the Grain
Traditionally, companies give away calendars a month or two earlier than they need to. If a calendar is given away too early, it ends up in the bottom of a desk drawer, where it is forgotten and eventually thrown away. While we have had great results providing clients with calendars during the traditional November and December period, we have also had great results in January. If someone doesn’t yet have a calendar on their desk, they will be very happy to get one and will put it on their desk immediately.
While January may seem “too late” to give away a promotional desk calendar, it is a perfect time for many, because nearly 100% of desk calendars given away after the year has already started are used. If a person already has a calendar, they will usually just say “no” to your offer.
“Desktop Real Estate” and How it Benefits You
The space on top of a desk is important for advertising. Many people spend the entire workday at their desks. Most who have desks spend a majority of their desk there. The space on top of the desk is therefore the most important advertising space one could hope to occupy.
Anything that is placed on top of a work desk is seen numerous times a day, not only by the person who works at that desk but by anyone who walks by or, better yet, stops and talks to the person at the desk. Whether you are building brand awareness, cultivating gratitude, or just want a lot of advertising impressions, desktop real estate is valuable real estate.
We feel that desktop real estate is more cost effective than a business sign or a billboard, due to low cost and a high amount of advertising impressions. We also feel that the quality of an advertising impression provided by promotional products is superior to that of any other advertising medium in the Perth area.
Other Office Real Estate
Even if a promotional calendar doesn’t end up on the desk, other office real estate can be as effective for promoting your product. A wall calendar is larger and offers even better customisation options, while a magnetic calendar can stick to any metal surface, such as a filing cabinet or the side of a cupboard or desk.
For promotional desktop calendars and any of our other advertising products, call our Perth office: (08) 92444 111.