Attending trade shows or business expos can be quite a good idea, considering that such events can help in establishing your business and expanding your network.
Take note, however, that attending trade shows is just the first step. In order to reap the benefits that such strategy offers, you will need to take certain aspects into account. And one very important aspect is the amount of traffic or visitors that you are able to attract to your booth.
Interested? Let’s discuss this further:
Create a Pre-Expo Strategy
As always, preparation is the key to success.
Accordingly, it would be advantageous if you are able to create enough “buzz” even before the start of the event, as this can help make you even more popular during the big day.
Hand out flyers and offer useful promotional products to keep people interested. This will make them even more excited for what you have in store, which in turn, can make your booth the most visited site during the expo.
If you want people to visit your booth, then you will need to convince them. This is where freebies and incentives come into play.
To make things work, however, it would be advisable to study your market first and choose the appropriate products that they will most probably prefer.
What specific products will your clients appreciate more? How much are you willing to spend for your freebies? Are your handouts usable?
By knowing which is which, you get to determine the incentives that will work with both your intended audience and your budget. This can help minimise unnecessary blunders and will instead help drive traffic to your booth.
Take note of the rule: “the more interesting your booth is, the more the visitors it is likely to have.”
Prepare for all aspects of the event, ranging from the freebies to hand out, your booth design, your marketing message—and try to find ways to make them more interesting. Once you’re able to do so, then there’s no reason why your booth can’t be the “super-booth” that you want to it to be.
Do you want some promotional products to make your Perth business more popular? Call (08) 92444 111.