Trade shows are very important events, most especially if you are just starting out your business. After all, these offer more than many benefits, such as the following:
- Expanding your customer base.
- Reaching out to your target audience or market.
- Expanding your network.
- Meeting colleagues, contemporaries and competitors.
- A venue where you can “meet and greet” current and potential clients.
- The perfect opportunity to promote your business, your wares and what you have to offer.
- Gaining attention within your industry, further resulting to increased marketability and other business benefits.
- Many other advantages.
Yes, joining trade shows can help make your business a whole lot better.
However, in order to enjoy the notable benefits of trade shows, you will need to drive traffic to your expo booth. As it is, you need to take the necessary measures to catch the attention of visitors and participants, and convince them that you are the one that they have been looking for all along.
So, how can we do that? By building a good expo booth, giving out an interesting message and utilising the proper promotional products…
Here are some good promotional products that you might want to consider handing out during trade shows:
Clothing
Clothing, from sweatshirts, caps, t shirts, hats, visors, polo shirts, jackets and other pieces, can help make you a big “hit” during your trade show.
These promotional products are quite usable and impressive. Hence, offering them during the trade show may encourage more visitors to your booth. Of course, it would be a good idea to print your company logo, website address, slogan, or contact information on your promotional clothing, for marketing purposes.
One more thing: make sure that all the pieces of clothing you’re handing out are comfortable and usable, as the quality of your handouts will reflect on your business.
Small Everyday Items
Yes, even small-sized items can do the trick. But again, remember: only use those that can be used regularly and will be interesting for recipients.
Some good examples would be torch lights, notepads, mugs, lighters, pens, key rings, stickers, headbands, silicone wristbands, stubby holders and others. And don’t forget to place your company name or information on your handouts, for added benefits to your business.
Kitchen and Home Items
People spend most of their time in their homes and they probably spend a lot of time in their kitchens as well. With that in mind, handing out items that can be used in the home or kitchen is definitely a good idea, and may even help you reach your goals.
Remember that promotional products are meant to expose your company name to as many people as possible. So, if you are able to offer products that people can use in areas that they like to spend most of their time in, then that would be a good marketing move.
In effect, this will lead more people to see your brand and name, which in turn, may result to enhanced brand awareness and recognition.
Here are some good examples of home and kitchen items that can serve as good promotional products: refrigerator magnets, bottle openers, table mats, white boards, aprons, cork boards, coasters, glasses, mugs and other options.
Office Products
Considering that many of us have to spend a lot of time in our offices, offering office items can be quite a big help to your promotional campaigns.
You can opt for pens, letter openers, notepads, calendars, pen holders, table calendars and other related items.
However, again, please do take note: make sure that your handouts can be used as regularly as possible. This will result to greater brand exposure and more benefits for you and your specific endeavours.
These are just some of the promotional products that you can use to enhance your popularity during trade shows. Just remember to keep your recipients in mind, consider their needs and be effective with your message—and you’ll be able to reap the results that you want.
ImagePak Marketing: The Promotional Products Expert
ImagePak has been providing a wide variety of promotional products and items in Perth and other areas since 1979, as a division of the Artisan Group.
As Perth’s premier business marketing specialists, we have been offering our marketing expertise and experience to businesses all over, with one aim in mind: to help make their businesses better and more profitable.
Are you looking for high-quality and affordable promotional products that you can use to make your Perth business stand out during trade shows? Call (08) 92444 111. We’ll be glad to help.