Promotional t-shirts are one of our favourite and most underrated apparel items. We have provided them to the Perth area since 1979. When they are done right, they are one of the best promotional items available. But there’s more to it than just slapping your name on a cheap t-shirt.
At ImagePak Marketing, we recommend two models for profiting from promotional t-shirts. The first is the traditional indirect method of using them to promote brand awareness. The second is to “up the ante” by selling them for a profit. Here’s how both methods work.
Traditional Promotional Gift Model
We are great believers in the promotional giveaway model. We have built our business by helping Perth businesses use promotional gifts to increase brand awareness and profits. Promotional t-shirts are a great giveaway because they are high-profile. If they are given to the right people for the right business, they can create huge gains in brand awareness and profits.
Businesses can also use promotional t-shirts to give to employees as uniforms or as incentives for high performance. Every time someone with one of your t-shirts goes out in public, you receive an advertising impression from everyone they come in contact with. No wonder they are so effective.
Selling Promotional T-Shirts
We love the business model of selling promotional t-shirts. They work best for pubs or seaside cafes as souvenirs, but many different kinds of businesses have benefited from this business model.
So, how does it work? You create an attractive or unique design and put your company name or logo on your shirt. Artwork can greatly enhance the “buyability” of promotional t-shirts. If you can come up with a great pun themed on your business name, it’s even better. Just make sure you don’t offend anyone in your target audience.
We love this model because people buy your shirts, providing you with a profit. Then, they walk around in the shirts and promote your business. Yes: people are paying for the privilege of promoting your business. It doesn’t get any better than that.
To learn more, call us today: (08) 92444 111.