When we provide promotional products to many Perth businesses, we get a lot of feedback about how they affected various key performance indicators (KPIs). While it is natural to concentrate on the “bottom line,” clients are more likely to share KPIs to outsiders. KPIs can include number of sales, number of qualified leads, number of phone calls and various other metrics.
Long ago, many firms didn’t really understand the impact of promotional products. They would use them almost as an afterthought or a courtesy, but didn’t really use them as part of a marketing campaign. Awareness of the potential of promotional products started for many at the beginning of the Internet age.
More companies had access to more information and some started looking at the numbers more closely. In addition, there was more access to success stories in which promotional products made a difference. Here are a few metrics that can be improved by promotional products.
Most firms give away promotional items at trade shows to increase brand recognition. This is a time-honoured strategy, but some companies are now using promotional products to entice people to their displays and increase their traffic. This is done by sending an invitation for a drawing that has to be completed at the display. Then, prize packages of various promotional items are given away.
Promotional products can also be offered as an incentive to attend events or buy tickets early. This has worked for plenty of Perth businesses. Often, the invitation itself can be on a promotional item. For example, we can personalise a wine glass or champagne glass for certain occasions. This kind of promotion often increases attendance at events.
The favourite charity promotional device is the silicone wristband. These have proven to increase donations in most cases and have proven to be wildly popular.
Call us today to learn more about promotional products: (08) 92444 111.