Silicone promotional wristbands are gaining traction as a popular and powerful marketing tool in Perth.
Silicone wristbands have been around for a long time, but they have recently exploded in popularity as a promotional tool. Originally, they were most popular with teenagers because they were inexpensive but had a “cool” look. Since they were available in different colours, groups of teens could decide to wear the same colour as a show of friendship.
This would change with the Livestrong campaign against cancer in 2004. Founder Lance Armstrong has been disgraced in recent years, but his gold wristband would sell over 100 million units, raising over $100 million for charity. Other charities quickly took note and soon the silicone wristband became the promotional item of choice for charities.
Promotional wristbands also became a great way to publicise causes that didn’t involve charitable contributions. Another use for silicone wristbands is for admission to concerts, festivals and events such as trade shows.
Finally, the business world would begin to take notice. It has happened slowly, but businesses are beginning to use wristbands to promote themselves.
Why Silicone Wristbands?
Silicone wristbands are inexpensive and easy to transport. They are small enough to be versatile but large enough that their message can be seen. They have bright colours which can grab attention. They are so inexpensive that many businesses give them to customers with even a small purchase.
The principle behind the silicone promotional wristband is the same as with any promotional item: when people wear them your brand gets advertising impressions.
We like the silicone wristband for many businesses, but we think they have the most potential for any business that targets teenagers and young adults. Teenagers still like silicone bracelets as a fashion statement. We think pizza and sandwich shops, for example, could profit by encouraging teens to wear their bracelets.
Call us today and let us show you how easy and inexpensive it can be to have your own promotional silicone wristband. Our number is (08) 92444 111.