Everyone loves to receive free items, that’s why magazines put in samples of free perfume or makeup. It not only makes people happy, but it helps to increase brand recognition and encourage consumer to purchase products.
Any business owner can take advantage of functional freebies to help build brand recognition and improve business. Whether you’re passing out products at a tradeshow or doing a direct mail marketing campaign, Imagepak Marketing provides promotional products Perth consumers will find practical and fun.
Small Items Make a Big Impact
Your marketing items do not need to be large to stand out. Small items can leave a big impact on clients and prospective clients. Silicone wristbands, pens, cups and magnets are all small items that easily fit into a marketing budget and have an impact on clients. The key is to choose items that clients will use repeatedly. Pens are perfect because many people toss them into a purse or pocket. Every time they use it, they’re reminded of your company.
Small items can also help strike up a conversation about your business. If you send out magnets and someone puts one on a filing cabinet or company fridge, it may lead others to ask about your business and enquire on the types of products or services you provide.
Promotional Items Keep Your Company in Plain Sight
There’s a saying that goes, “Out of sight, out of mind.” This means that unless someone frequently sees something, they’re not likely to think about it. When you provide promotional items, Perth consumers have something that consistently brings your company’s name, brand, colours or logo into their minds.
Reusable grocery bags are popular because more people are trying to cut back on the amount of waste produced by plastic and paper products. If you choose a bag that represents the colours of your business and has your logo or name clearly drawn on the side, every time someone goes to the grocery store, they look and think about your business. Others in the store are also exposed to your brand, which can help to increase business and gain new clients.
It’s important that the promotional products you choose give clients something to remember. If you’re choosing a product because it’s cheap, clients and prospective clients will probably also feel that way about it and toss it in the trash. Opt for useful items like pens, notepads, calendars, magnets and stubby holders.
Clients everywhere, even those in Perth, more often than not, appreciate the freebies–and you will surely gain business.