Promotional products are an excellent marketing tool for any company in Perth or beyond. While there are plenty of tools out there that various businesses use to spread their message, very few work quite as well as these do. By handing out promotional gifts, every customer who receives your items at an event or convention in Perth will hopefully have a positive experience with your customised freebies and therefore remember your company in a positive way. This enhanced customer experience is the key to the success of promotional goods.
Probably the most notable advantage that promotional items have over other marketing techniques or tools is that they are usually kept in Perth homes and thereby serve as a constant reminder of your company’s presence. A television or magazine ad, when seen, is often forgotten or discarded but a physical item will be used many times over.
For example, you give out shirts with your logo embedded through screen printing. Everyone who wears them can help spread the word in Perth and anywhere they go. Flyers and print ads come and go but with practical and usable promotional items, you can uplift your brand for as long as they last.
Branded into Marketing
In addition to constant exposure, promotional products are useful because they can represent your company, so, it would be best to use giveaways that are somewhat related to your products and services. For example, your company specialises in IT services—you would want to give out items that are relevant to what you do, such as mouse mats or USB flash drives.
Now, when your prospects have your promotional gifts, they will associate these items to your company, enhancing brand retention. Say, a person has a cup of coffee every morning before they go to work and he or she has your customised coffee mug. Chances are, your mug will be the first thing they will look for in the morning; best case scenario: your potential client may refer to it as “the mug from (insert your company name here).”
Hail to the Company
Corporate gifts are also useful for marketing because they can promote loyalty in both customers and employees of any Perth company. This is especially true when you give out items that are not necessarily expensive but have high quality. This gesture not only advertises your company, but it also sends out the message that you really care about them as customers.
In addition, corporate clothing can also help your company stand out. With the right attire, your employees will look professional and everyone will know that you mean “real business.” This can also show your clientele that you are united with your team and proud of the company you belong to.
Hats and shirts are also effective promotional items for they can make both employees and customers feel more appreciated by your Perth company. They can wear these articles at company events such as fundraisers and also on the streets every day. If they do, it means that they are proud and supportive of your brand. Plus, they can help you make your name known all over Perth and other areas.
How to Choose the Right Items
Since promotional products are so useful, it’s important to know which kind will work best and how to use them to instil a sense of good customer experience. Generally, you want to present items that are somehow related to what your company does. This will help promote easy relationships in the users’ minds between the product and the company.
In addition, it’s a good idea to use something a little out of the ordinary or something more meaningful and useful. While pens are great for promotions, many businesses give them out so you will have a hard time standing out from the competition. You also want to hand out something that is not too cheap to send out the message that your products and services aren’t cheap either and that you really care about your customers.
ImagePak Marketing: the Promotional Power
Promotional products are used by many companies to market themselves as these items provide maximum exposure. If you give out gifts that are practical, your potential clients will use them over and over, enhancing brand retention.
Having high quality promotional gifts can also boost brand recognition and company loyalty. Remember to use products that are useful, meaningful and not too cheap. To learn more about the wide selection of items we offer in Perth and how we can help you, please call (08) 92444 111.